The following was sent to Inven Global as a press release.
The world’s most prominent gaming organization FaZe Clan is teaming up with adored lifestyle brand and streetwear industry leader Chinatown Market for a new merchandise collaboration dropping on Saturday, December 12th at 9:12am PT / 12:12pm ET.
The FaZe Clan x Chinatown Market collection - which is highlighted by a FaZe Clan twist on Chinatown’s famous smiley basketball - also includes tees, hoodies, sweatpants, shorts and a rug.
All products will be available Saturday, December 12th at 9:12am PT/12:12pm ET via thechinatownmarket.com with prices ranging from $50-$169. FaZe Clan and Chinatown Market teased the collaboration across their social media accounts earlier this week and FaZe Clan will debut a video on the FaZe Clan YouTube channel on Saturday to celebrate the release (watch HERE).
This iconic collaboration was born out of an organic friendship among members of FaZe Clan and the Chinatown Market crew, marking a timely convergence of two major brands leading and pushing boundaries of youth culture.
“All of us at FaZe Clan are huge fans of the Chinatown Market team and everything they are able to dream up and actually bring to life,” says FaZe Clan’s VP of Marketing Taav Cooperman. “We are so excited to collaborate with one of the leading brands in streetwear and continue to break barriers within the fashion and gaming communities.”
The inspiration for the collection draws from graffiti art, with a special homage to the graffiti artists of Los Angeles. Chinatown Market and FaZe Clan deliberately chose to highlight the basketball as the key product in the collection, showcasing FaZe Clan’s passion for promoting a healthy lifestyle outside of gaming and the love many FaZe members have for being active.
“We are huge fans of how Faze Clan has been able to transcend gaming and hit all areas of life for their consumers” says Chinatown Market’s President Dan Altmann. “The opportunity to speak to their fans and give our fans something so unique is something we couldn’t be more excited about”.
All images by: FaZe Clan
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