You might be wondering, why Hyundai Motor? To be honest, I didn't expect to see this when I came to the Busan Mobility Show for a visit (and a bit of fun).
The '2026 Busan Mobility Show,' which opened to the general public today (the 27th), features a variety of mobility companies. Among them, one booth stood out and caught the eyes of gamers: the Hyundai Motor (Hyundai) booth. It seems Hyundai's strategy to leave a lasting impression on visitors hit the mark perfectly.
Hyundai didn't just display vehicles; they teamed up with 'Pokémon' to decorate their booth. Gamers couldn't just walk past that! Pikachu and Eevee greeted visitors throughout the booth, and on-site events featuring Poké Balls made it clear that this was a collaboration. With the 'All-New Avante' making its public debut, the booth captured the attention of not only the younger generation but also families.
I certainly didn't expect to run into Pokémon at this event. With a wide variety of collaboration merchandise available, the booth was packed with families. They even made a bold statement by displaying an Ioniq 9 wrapped in a Pokémon theme at the outdoor driving center, not just inside the exhibition hall.
Now, let's take a look at the vibrant energy of the Hyundai Motor booth through these photos.
This article was originally written in Korean and translated with the help of NC AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom.
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