NEW YORK, NEW YORK - The National Junior College Athletic Association Esports (NJCAAE) has entered into a groundbreaking apparel agreement with leading scholastic esports apparel provider, EsportsGear, creating the first licensing partnership in collegiate esports. The partnership will allow all NJCAAE members to develop, create, and design their own team jerseys utilizing EsportsGear’s professional designers. In addition, EsportsGear will be the exclusive provider of apparel and esports merchandise at future NJCAAE LAN events.
This partnership ensures that EsportsGear will be the sole vendor for any NJCAAE apparel and merchandise with the use of the Diamond Tier Jerseys which began on June 15th, 2021. By forging this partnership, NJCAAE ensures that their esports players are provided with direct access to high quality branded merchandise. “Assessing how a potential strategic partner adds value to membership is a critical component when deciding with who the NJCAAE partners.
The NJCAAE is thrilled to partner with EsportsGear to add great value to NJCAAE membership. Not only will NJCAAE teams, colleges, fans, and communities have access to best in class merchandise at great prices, but team administrators have access to the EsportsGear team of professional designers to create whatever they envision for their esports program.” says Jeff White, NJCAAE Executive Director.
“We couldn’t be more excited about the opportunity to partner with one of the leaders in collegiate esports.” Anthony Guerra, EsportsGear CEO. Collegiate Sports Management Group through their leadership team of Angela Bernhard Thomas, Jim Connelly, and Neil Malvone helped broker this first-of-its-kind esports partnership.
Jim Connelly, Senior Vice-President of Consumer Products at CSMG added, “CSMG is honored to have helped forge this trailblazing licensing partnership between the NJCAAE and EsportsGear. Both the NJCAAE association and its member institutions can now capitalize on EsportsGear’s best-in-class design capabilities, product portfolio and turnkey approach that have made it a leader in the scholastic esports licensing field.”
About Collegiate Sports Management Group
Founded in 2014, CSMG is a “Collegiate Properties Group” that drives the business performance of college athletic conferences and schools, providing them with a successful growth strategy, and generating revenue to support their athletic departments. CSMG specializes in Marketing Rights/Revenue Generation, Content Creation and Distribution, Media Rights Strategy and Negotiation, Sponsorship Sales, Licensing and Esports.
EsportsGear was founded by gamers to take the hassle, stress and confusion out of the process of obtaining high quality, customized apparel and gear. Offering top quality materials, manufacturing, art designs, a variety of hosting options (from general store to complex wholesale and retail ecommerce hosting), and industry leading price points, EsportsGear has become the leading collegiate esports provider. EsportsGear is proud that all products are 100% sourced in the USA.
About the National Junior College Athletic Association Esports (NJCAAE)
The National Junior College Athletic Association Esports (NJCAAE), founded in 2019, is the only national esports association exclusively for two-year colleges. The NJCAAETM is committed to increasing access to team dynamics, school representation, and campus life for the benefit of student-athletes and member institutions alike. Esports participants and NJCAAETM members benefit through meaningful, educational, and transformative opportunities which lead to greater retention and completion rates for participants. Already boasting over 100- schools from all regions of the United States after just two semesters of competition, the NJCAAETM continues to make inroads to be the association of choice for all 2-year schools.