Source: Arc System Works Asia

Arc System Works Asia is hosting a pop-up store at the Dopamine Station on the 3rd floor of I'Park Mall Living Park in Yongsan, Seoul, starting July 31, to commemorate its 10th anniversary in Korea and Asia. The event will run for two weeks until August 13, offering new merchandise and existing products at special discounted prices.

The pop-up store will feature new merchandise based on Arc System Works' intellectual properties, including the 'Guilty Gear' and 'BlazBlue' series. Additionally, a variety of merchandise and game titles currently sold by Arc System Works Asia will be available at a discount.

To mark the opening, the 'Koyori Mousepad,' previously included in the 'Psikyo Collection Vol. 3 Tengai Mousepad Edition,' has been reproduced as a standalone item and will be available for purchase on-site. Both the original size and a new large 3D mousepad version will be available. Furthermore, the production of a 3D mousepad featuring the character Kaen from the 'Sengoku' series has been confirmed, with specific details and release dates to be announced later.

A lucky draw event will be held for customers who purchase over ₩20k worth of merchandise or game titles. Those who participate in the store visit verification event will receive a 'Guilty Gear Strive' 'Tome of Origin' mini-notebook.

New and classic game packages will also be on sale. Popular titles with Korean localization have been restocked and will be sold at discounted prices; customers who purchase these game packages will receive a special postcard featuring the title's artwork. In particular, purchases of restocked titles such as the 'Psikyo Collection' series and 'Psikyo Shooting Library' will come with postcards themed after the illustrations used on the mousepads.

New merchandise for 'Guilty Gear Strive,' 'BlazBlue: Central Fiction,' and the 'Kunio-kun' series will also be sold in Korea for the first time. Merchandise previously available only through the online shop will also be offered at special pop-up store prices.

Arc System Works Asia entered the Korean and Asian console markets with the establishment of its Asian branch on July 4, 2016, marking its 10th anniversary this year. In March, the company hosted the 'Arc World Tour 2025-2026 Finals,' the championship for its fighting game tournament series, at KINTEX in Ilsan—a first for Korea—and plans to continue hosting various offline events, starting with this pop-up store.