Gen.G further indexes into intersection of professional esports and education

Source: Gen.G Esports


Global esports organization Gen.G today announced several key additions to its C-level global team, reflecting the company’s rapid emergence as a leader at the intersection of professional esports and education. The additions comprise promotions of Gen.G senior executives: Clarissa Avendano as Chief Financial Officer; Martin Kim as Chief Revenue Officer; and Gina Chung Lee as Chief Marketing Officer. Other key promotions include Silvia Hong as VP Operations for Gen.G Korea and Jihun Lee as VP, GM in its Korea office for the League of Legends, PUBG and Overwatch League teams. The Gen.G Global Academy also formally introduced Guan Wang as President, the first senior product leader from an edtech unicorn chosen to lead a major esports team initiative.  Ms. Chung Lee and Kahlil Keys will also become strategic advisors for the Gen.G Foundation. Keys is also Director of Strategic Initiatives for Gen.G driving diversity, equity, and inclusion programs.


This announcement, weeks after the first graduating class of Gen.G Global Academy students received college acceptance letters, extends Gen.G’s intent to serve gamers at all levels of play, in and beyond competition. As the only major organization to own championship esports franchises in the United States, South Korea, and China, Gen.G is building a community of learning through gaming that dissolves barriers of geography, gender, and access. 


The company’s education-first platform includes the Gen.G Elite Esports Academy (developed in 2019 by Martin Kim), Gen.G Scholarship Foundation (launched in 2020), and Gen.G’s #WorkFromHome, a learning-focused content program headlined by crossovers with famed fashion designer and Gen.G Brand advisor Heron Preston, recording artist and philanthropist Saweetie, lifestyle retailer Urban Outfitters, and creative collective Kids of Immigrants. 


The company sharpened its focus on international education this spring with the launch of the Gen.G Global Academy’s first digital learning program designed by Guan Wang. Wang, former Partner at Antler China, is an accomplished edtech entrepreneur who founded one of the largest business units at VIPKid as well as English language learning apps Amanda and Seed.


“We believe the future of learning will be inspired by the present and future of play,” said Chris Park, CEO for Gen.G.  “The diverse talents of our leadership team -- drawing from sports, fashion, and edtech -- will guide Gen.G’s open minded commitment to both. Tiger Nation welcomes all people who want to get ahead through their passion for games.” 

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