The “Best in the west” has launched a brand new merchandise collection to suit its army. G2 Esports’ “BOLD” line features four items, incorporating a minimalistic aesthetic with the team’s name centered in bold lettering.
The collection features two shirt designs, one short-sleeved with a black bottom half mixed in with the team’s signature red color on top, and one solid black long sleeve design in a more discrete fashion. Both models detail the G2 Esports logo on the right upper sleeve, matching the design in the front.
Back to basics, a plain black beanie sports the G2 Samurai in the font, and the G2 Esports name on the back (but really, no one will stop you from wearing the other way around), embroidered in white thread. The last item brings back the esports classic Anorak windbreaker cut, in black and white, a much more basic version than their previous red-black camo design.
G2's "BOLD" clothing line advertisement campaign revolves around the basic color blocks presented in the designs, with geometrically-shaped backgrounds. Campaign models sported vivid face paint, resembling "Dazzle", computer and artificial-intelligence vision surveillance camouflage.
The collection is available for pre-order on the G2 Esports Shop, shipping in the third week of November.
Looking for more esports fashion? Check out Inven Culture.