DAEWON MEDIA is launching 'Popcorn D Play,' an integrated platform where users can access all IP content owned and managed by the company in one place.

Popcorn D Play consolidates information previously scattered across various social media channels and individual websites for each IP. Beyond simply providing information, it significantly enhances O4O (Online for Offline) service capabilities. While previous efforts were focused solely on online merchandise commerce within individual business units, Popcorn D Play serves as a comprehensive platform that encompasses the storytelling behind all of DAEWON MEDIA's content.

Through this single channel, DAEWON MEDIA plans to provide all news and content related to its IPs, significantly improving accessibility for fans and adding scalability to its IP-based businesses. Users can conveniently access news and reservation features for events, exhibitions, performances, and pop-up stores related to each IP in one location.

A DAEWON MEDIA representative stated, "We expect Popcorn D Play to go beyond being a simple information platform and become a new hub that connects content consumption with active participation. Our goal is to grow it into a premier platform that domestic content fans naturally visit and use."

Meanwhile, DAEWON MEDIA plans to accelerate the digital transformation of its IP business through this launch and will continue to expand the integration of various content and services in the future.