From Cosplayer Armies to Life-Sized Statues: Netmarble's TGS 2026 Booth Targets Otaku Fans in Anime's Homeland

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코스어 군단과 스태츄까지, 본고장 덕심 노린 넷마블 TGS 2026 부스
©INVEN

For the second consecutive year, Netmarble participated in Tokyo Game Show held at Makuhari Messe. Its main lineup features 'Shangri-La Frontier: The Seven Colossi', based on the Japanese novel and anime IP; 'Solo Leveling', a roguelite RPG based on the webtoon and anime; and the new original title targeting the Japanese market, 'Pearl in Blue'.

Unlike last year, which focused primarily on console demos, this year Netmarble mounted a focused mobile-centered push into Japan, the home of subculture and a powerhouse in anime and manga. Meanwhile, inherited elements that received acclaim last year made a comeback, catching eyes with life-sized statues recreating crucial scenes from each IP and booth staff going all out. Staff at the Shangri-La Frontier section greeted visitors dressed as Emul, while staff at the Solo Leveling booth cosplayed as Cha Hae-In, striking a chord with fans. Furthermore, for the newly revealed 'Pearl in Blue', four knights who accompany the protagonist rotated periodically next to the demo stations to host photo sessions with attendees, actively appealing the characters' charm.

After last year's TGS, Netmarble knocked on the Japanese market's door with the releases of The Seven Deadly Sins: Origin and Monster Taming: Star Dive this year. Here is a look in photos at the booth showing Netmarble's true dedication as it prepares its next series of hits.

코스어 군단과 스태츄까지, 본고장 덕심 노린 넷마블 TGS 2026 부스
Netmarble's vanguard title to be showcased in the Japanese market this year, 'Shangri-La Frontier' ©INVEN
코스어 군단과 스태츄까지, 본고장 덕심 노린 넷마블 TGS 2026 부스
Who knew they would faithfully recreate the desperate battle against Lycaon right on site... ©INVEN
코스어 군단과 스태츄까지, 본고장 덕심 노린 넷마블 TGS 2026 부스
Guided by an army of Emuls(?), how can you not follow? It's a Unique Scenario! ©INVEN
코스어 군단과 스태츄까지, 본고장 덕심 노린 넷마블 TGS 2026 부스
Unique Scenario: Meet Sunraku and the Emul mascot suit has been unlocked ©INVEN
코스어 군단과 스태츄까지, 본고장 덕심 노린 넷마블 TGS 2026 부스
Unexpected lines formed right from the morning of the first Business Day, when only industry professionals gather ©INVEN
코스어 군단과 스태츄까지, 본고장 덕심 노린 넷마블 TGS 2026 부스
Wetheremon's vicious attack patterns are pure BS even in vertical view—how to beat them, To be continued ©INVEN
코스어 군단과 스태츄까지, 본고장 덕심 노린 넷마블 TGS 2026 부스
Head behind that, and the surprise new title 'Pearl in Blue' awaits ©INVEN
코스어 군단과 스태츄까지, 본고장 덕심 노린 넷마블 TGS 2026 부스
This time, the demo zone greets visitors with the order of knights ©INVEN
코스어 군단과 스태츄까지, 본고장 덕심 노린 넷마블 TGS 2026 부스
Photo stages featuring cosplayers along with main character introductions rotated throughout the event ©INVEN
코스어 군단과 스태츄까지, 본고장 덕심 노린 넷마블 TGS 2026 부스
©INVEN
코스어 군단과 스태츄까지, 본고장 덕심 노린 넷마블 TGS 2026 부스
During the hands-on demo, a story dripping with rom-com charm kept eyes glued for 20 minutes ©INVEN
코스어 군단과 스태츄까지, 본고장 덕심 노린 넷마블 TGS 2026 부스
Finally, rounding the corner arrives at the Solo Leveling: KARMA section ©INVEN
코스어 군단과 스태츄까지, 본고장 덕심 노린 넷마블 TGS 2026 부스
A life-sized statue of Sung Jinwoo ©INVEN
코스어 군단과 스태츄까지, 본고장 덕심 노린 넷마블 TGS 2026 부스
Sent off by a legion of Cha Hae-In cosplayers—Netmarble's TGS booth came fully prepared, showing true dedication every time ©INVEN
This article was originally written in Korean and translated with the help of AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom. [Read Original]