Busan City enters an agreement with SANDBOX Gaming to become a local franchise team

On July 14, Busan City entered an agreement with SANDBOX Gaming and announced that it will host a region-based professional organization for the first time in professional Korean esports.

 

The term of the agreement is three years from the day the agreement takes effect, and may be extended through mutual consultation. Under the agreement, SANDBOX Gaming will relocate the organization's headquarters to Busan and work as a Busan-based organization, and will also push for various single-person media projects. SANDBOX currently operates three esports teams under their network; League of Legends (Liiv SANDBOX, one of the franchised teams in the LCK), Kartrider, and FIFA.

 

Busan is the second largest city in Korea. In other professional sports leagues, popular clubs like Lotte Giants in the Korean baseball league (KBO) and Busan I Park Football Club of K League are Busan-based organizations. This agreement will mark the first time that an esports organization signed an agreement with a city.

 

The mayor of Busan, Park Hyung-joon commented, "We are very excited that the regional franchise system, a system mainly used in traditional sports leagues, will be introduced in Busan for the first time in Korean esports. We will continue to work hard to improve the welfare of citizens by actively expanding related policies not only in traditional sports but also in the esports industry.”

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