[EXCLUSIVE] Team Liquid Graphic Designer talks creative direction for new mascot, Blue

 

Team Liquid took the LCS tailgate to a new level ahead of the 2020 Spring Split, debuting the organization's new mascot, Blue, in all of its glory. Blue is a white horse with a blue mane, directly inspired by Team Liquid's logo and conceptualized in a Japanese art style by TL Graphic Designer Stacey Yamada. Yamada shared the creative direction behind Blue in an exclusive statement provided to Inven Global:  

 

"We are so proud to finally introduce Blue to the world. Our horse logo is iconic and a key piece of our identity, so that was an obvious starting point for us," said Yamada.  "I've always been inspired by Japanese mascots and characters - their playfulness and joyful spirit always felt very Team Liquid - so I started thinking about ways to bring out Team Liquid in that style."

 

Yamada also went into how Blue fits into the Team Liquid brand and the community it has fostered throughout multiple esports titles: "For us, Blue embodies the fun community spirit of Team Liquid with just a little bit of extra spice to make things interesting. We wanted to showcase the Team Liquid logo in a whole new way, through a fun, animated mascot that could cheer along with fans at events and socialize with them online."

 

 

 

Blue's debut, complete with dancing and all, would have made Li'l Sebastian proud, but it was not enough to help Team Liquid overcome Cloud9 on opening day of the LCS. Forced to start Team Liquid Academy Jungler Shern "Shernfire" Cherng Tai due to the visa issues of Mads "Broxah" Brock-Pedersen, TL found itself neutralized by C9 in a sub-25 minute loss. 

 

In addition to the LCS tailgates every weeekend, Blue will attend other Team Liquid events and activations, and will maintain its own online brand presence within the TL community. Whether Blue will be involved with the organization outside of LoL esports has not been confirmed.

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