Take-Two Reaffirms "GTA 6 Launching November 19"... Price Not Announced

Take-Two Interactive Software (hereinafter Take-Two) recorded annual revenue of $6.721 billion (approximately 10.1185 trillion won) for fiscal year 2026 (FY26, April 2025–March 2026). This represents a 19% increase compared to the previous year. The company projected revenue of $8 billion to $8.2 billion (up to 12.3 trillion won) for the next fiscal year, reflecting the impact of 'GTA 6', which is scheduled for release on November 19, 2026. Excerpt from Take-Two earnings presentation materials ©TAKE-TWO INTERACTIVE SOFTWARE, INC. On the 21st, Strauss Zelnick, Chairman and CEO of Take-Two, evaluated GTA 6 during an earnings conference call, stating that it "can be called the most anticipated entertainment IP of all time." Rockstar Games launches GTA 6 marketing campaign this summer. Take-Two reaffirmed that GTA 6 will be released on November 19, 2026, for PS5 and Xbox Series X and S. The release date for the PC version was not disclosed. During the Q&A session, CEO Zelnick stated, "The PC market is a growing market within the console title sector, and it is also a market we actively service," adding, "Most of our hit titles are released on all platforms over time." Operating expenses for FY27 are projected to increase by approximately $300 million (about 451.6 billion KRW) compared to the previous year, with about half of this increase attributable to the company's overall marketing costs, including GTA 6. CEO Zelnick explained the necessity of executing large-scale marketing for GTA6, stating, "We know that when a new 'Mission Impossible' movie starring Tom Cruise comes out, we will all watch it. Even so, Paramount spends a huge amount on marketing." Regarding the possibility that the launch of GTA6 might cannibalize sales of the company's other games, CEO Zelnick replied, "Cantifabism does not apply to the entertainment business." He emphasized, "Major hits actually stimulate consumption across the entire entertainment market. GTA6 will be good for Take-Two and our label, as well as the industry as a whole." He avoided giving a direct answer to the question regarding the launch price of GTA6. However, CEO Zelnick explained that the pricing principle is "based on the value provided by the game itself, rather than the number of consoles sold (installed base)." He cited 'Mafia: The Old Country,' released in August 2025, as an example. He explained, "We priced it at $50 because it was a short game. We could have priced it higher, but the experience of consumers paying for it and being satisfied was important." 'Mafia: The Old Country' ranked third in U.S. premium game sales in the month of its release. The cumulative sales of the GTA series exceed 470 million copies. Sales of GTA 5 alone amount to approximately 230 million copies. GTA 5 was released across three generations of consoles, from PS3 and Xbox 360 to PS5 and Xbox Series. It ranked first in sales volume and revenue for a single title in the U.S. for 10 years, from 2016 to 2025. The 'A Safehouse in the Hills' update for GTA Online in the fourth quarter was cited as one of the best-performing updates in the series' history. The update included the return of the Michael De Santa character from GTA V, mansion properties, and 'Rockstar Mission Creator,' which allows users to create their own content. This is the result of 'FiveM,' a GTA V modding community acquired by Rockstar in 2023. In-game payment revenue for GTA Online increased by 5% year-over-year in the fourth quarter. The paid subscription service 'GTA+' drove annual revenue growth by enhancing benefits, such as including NBA 2K26 in the game library. Regarding the future of GTA Online following the release of GTA 6, CEO Zelnick stated, "It is difficult to make an exact prediction, but it will remain in the market, and there are many consumers who love this title." Take-Two's revenue forecast for FY27 is $8 billion to $8.2 billion (approximately 12.044 trillion to 12.3451 trillion KRW). This represents a 20% increase compared to FY26. CFO Lainie Goldstein presented the revenue breakdown by label as Rockstar Games 36%, Zynga 35%, and 2K 29%. This is a different scenario from FY26, when Zynga was the largest label. With the release of GTA 6, Rockstar returns as the top-selling label. The company projected operating cash generation of over $1 billion and net income of $105 million to $141 million for FY27. This marks a turnaround from three consecutive years of deficits to profitability. The plan is to repay all debt by the end of the fiscal year and transition to a net cash position, where cash exceeds debt. President Karl Slatoff unveiled plans to release 29 new titles over the three years from FY27 to FY29. In addition to GTA 6, seven titles will be released in FY27, including NBA 2K27 (September 2026), PGA TOUR 2K27, and WWE 2K27. In FY28–29, the release of 22 titles is scheduled, including 3 new IPs, 7 sequels, 6 remakes, remasters, and platform expansions, 5 sports titles, and 1 mobile title. CEO Zelnick presented three principles for capital allocation: investment in organic growth, selective mergers and acquisitions (M&A), and shareholder returns. The largest recent acquisition was Zynga in 2022 (a combined cash and stock value of $9.7 billion, approximately 14.6 trillion KRW), followed by the acquisition of Gearbox, the developer of 'Borderlands'. The company conducted its most recent share buyback at $158 per share. The company hinted at the possibility of new acquisitions after repaying all debt by the end of FY27. Take-Two disclosed examples of marketing cost reductions achieved through AI. CEO Zelnick stated, "One studio used AI to produce live-action ads for our games; work that previously cost between $25,000 and $100,000 when outsourced was completed virtually for free." He added, "The purpose of utilizing AI is to improve efficiency, not to reduce staff." Regarding D2C (direct-to-consumer sales bypassing app stores), he assessed, "As the regulatory environment changes, confidence in the sustainability and growth potential of this platform has grown."

This article was originally written in Korean and translated with the help of NC AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom. [Read Original]

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