
NIKKE remains a powerhouse even at its 3.5-year mark. When Anis returned as an idol, players opened their wallets. By sweeping the top spot in both the Korean and Japanese markets, the game has once again proven its title as the 'Goddess of Victory.'
According to Sensor Tower data on the 15th, the global cumulative revenue of 'Nikke' has surpassed $1.3 billion (approximately ₩1.9474 trillion). By country, Japan accounts for the largest share of revenue (48.3%), followed by South Korea (19%) and the United States (17.3%), with global cumulative downloads reaching approximately 20 million. The game currently ranks 18th in cumulative revenue among all subculture mobile games.
The 3.5-year anniversary event, which began on April 23, featured the idol-themed story 'BE MY STAR' centered on the popular character 'Anis,' along with new SSR characters and free recruitment events. While the initial daily revenue growth rate of about 140% immediately after the event's launch was lower than previous anniversary events, daily revenue on May 1 rose to roughly double the level of the event's start date following the launch of the 'Neon: Blue Ocean' pickup banner.
In terms of revenue rankings, the game held the No. 1 spot in Japan for five consecutive days from April 30 to May 4, and in South Korea, it topped the charts for a total of seven days (April 23–26 and April 28–30). Based on combined estimates from the Google Play Store and Apple App Store, this is the longest streak at No. 1 in South Korea since the game's initial launch in 2022.
Advertising campaigns were also rolled out alongside the event. In Japan, the game ranked second in total mobile game brand ad impressions on April 25, with offline advertisements displayed at the Shibuya Scramble Crossing. In South Korea, it took the No. 1 spot for mobile game brand ad impressions on April 23, with related videos broadcast on the Namsan Seoul Tower media facade. In the United States, the 'Global Commander Cheering Campaign' video was unveiled in New York's Times Square.
Official website traffic also peaked during the event period. Japan and the U.S. recorded their highest traffic of the year on April 8, when the preliminary popularity poll was held, while South Korea saw a roughly threefold increase in visitors on April 23, the day the 3.5-year anniversary update launched, compared to the previous day.
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