Source: SOOP

Key executives at SOOP have purchased company stock, reinforcing their commitment to responsible management and taking active steps to enhance shareholder value.

On the 4th, SOOP Co-CEOs Choi Young-woo and Lee Min-won, along with CTO Choi Dong-geun and CFO Lee Byung-ho, acquired company shares through open-market purchases. CEOs Choi and Lee each purchased approximately ₩100 million worth of stock, while CTO Choi and CFO Lee each acquired approximately ₩50 million worth.

This stock purchase is a strategic move to share the management's firm confidence in the company's core competitiveness and mid-to-long-term growth potential with the market. By aligning the interests of management and shareholders, the company aims to further strengthen corporate value, responsible management, and governance.

Leveraging this stock purchase as a key turning point, SOOP plans to boost both profitability and growth by executing core strategies, including upgrading platform services, strengthening collaboration with streamers and partners, expanding its global user base, and optimizing its revenue structure.

A SOOP representative emphasized that the executives' decision was based on a firm conviction in the company's mid-to-long-term growth and current valuation. The company remains committed to unwavering responsible management and will continue to strengthen regular investor relations activities and shareholder communication.

Meanwhile, at the annual general meeting in March 2026, SOOP finalized a three-year shareholder return policy covering 2026 to 2028. Under this policy, the company is actively allocating at least 25% of its consolidated net profit toward shareholder returns over the next three years and has shifted its dividend benchmark from free cash flow to net profit.