Nexon has established a work environment where all employees, regardless of their role, can freely utilize generative AI tools. The company has introduced over 18 AI services, including Anthropic's 'Claude,' for which it provides an enterprise plan worth at least $250 (approximately ₩370k) per person per month.

This year, Nexon implemented enterprise plans for Claude and Google's 'Gemini' company-wide. Employees can request and use the tools they need from a company-provided list, tailored to the nature of their specific tasks.

The categories include: #1 Conversational AI (Claude, ChatGPT, Gemini, Grok, M365 Copilot, Perplexity); #2 Cloud-based AI (Google Vertex AI, AWS Bedrock, Azure OpenAI); #3 Development & Coding (GitHub Copilot, Cursor, Claude Code); #4 Design & Creative (Adobe Firefly, Figma, Cascadeur); #5 Voice, Documentation & Workflow (ClovaNote, n8n, NotebookLM, MS Copilot Studio); and #6 AI Development & Experimentation (Weights & Biases).

The structure allows employees in business and management roles, not just developers, to draw from the same pool of tools.

The trend of adopting AI company-wide in the domestic gaming industry has accelerated since the second half of last year. In October 2025, Krafton declared its transition into an 'AI-First' company centered on 'Agentic AI,' announcing an investment of approximately ₩100 billion into GPU infrastructure and proprietary model development. In February of this year, it became the first in the gaming industry to create a Chief AI Officer (CAIO) position, and in March, it established a robotics subsidiary, 'Ludo Robotics.' NHN and the virtual asset exchange Korbit have also adopted 'AI-First' strategies.

Nexon’s approach is different. Rather than adopting a separate 'AI-First' slogan or announcing the development of large-scale proprietary models, the company is focusing on providing all job functions with equal access to market-proven commercial AI tools. If the Krafton model, centered on infrastructure investment and organizational restructuring, is a 'top-down' transition, Nexon’s method is closer to 'changing the tools on the employees' desks.'

Notably, the $250 monthly support per person for Claude exceeds the 'Claude Pro' plan for individual users ($20/month), providing a higher-tier plan with significantly increased usage limits. By providing AI tools at this price point across the entire company rather than limiting them to specific departments, Nexon signals that these have become standard enterprise work tools rather than a mere pilot program.

Nexon stated that it is not stopping at tool distribution but is also sharing know-how and experimenting with new tools through an internal AI community. The company explained, "We view AI not as a mere trend, but as a shift in how we work. We are creating an environment where our members can focus more on the essentials."

Nexon has long been accumulating experience in 'AI for products' through its subsidiary, Intelligence Labs, focusing on areas such as game-scale platforms, abuse detection, and AI-driven voice applications. This latest announcement signals that this focus has now expanded to include the way the company itself operates.