The 2026 PlayX4 will host an export consultation session for two days, from May 21 to 22, at the B2B Hall in Hall 5A of KINTEX Exhibition Center 1. The event is expected to serve as a key business hub, helping top-tier domestic game companies break into overseas markets and expand their reach to global investors.

This year, the PlayX4 B2B hall has put significant effort into balancing scale with substance. A total of 500 domestic and international developers and buyers have confirmed their participation, and an online-offline hybrid business matching system has been introduced to overcome physical limitations. This structure allows domestic developers to meet in real-time with both on-site buyers and global publishers based abroad.

The most significant feature of this year's event is the strengthened framework for building 'sustainable partnerships' beyond simple business meetings. To this end, the organizers have newly established a 'Networking Program' and the 'Indie Awards.

The newly introduced networking program moves away from rigid consultation spaces, offering opportunities for both B2B and B2C participants to interact freely. The goal is to maximize 'serendipitous business opportunities' where participants can not only share information but also discover unexpected collaborative partners.

Additionally, various events such as 'Indie Awards' voting, award ceremonies, and lucky draws are prepared to boost the morale of small and medium-sized indie game companies and promote their excellent content. In particular, through newly introduced private-sector partnerships, participating companies will receive more extensive support and marketing assistance than in previous years.

Practical support programs for participants are also a highlight. Most notable is the 'Focus Group Test (FGT).' Conducted over four days for 40 selected games, the FGT is a valuable opportunity to collect direct feedback from actual users visiting the PlayX4 venue. This creates a virtuous cycle where developers can verify marketability before official launch, while users get to experience unreleased new titles and participate in the development process.

Sessions to strengthen investment attraction capabilities are also available. Professional consulting will be provided to 20 selected developers, and IR presentations and Q&A sessions with investors will help facilitate actual investment commitments. These processes are open to all visitors at the export consultation venue, providing a great opportunity for industry experts to grasp current trends.

Furthermore, the 'Overseas Investor Online Consultation,' operated in close cooperation with the Korea Trade-Investment Promotion Agency (KOTRA), will provide practical guidelines for small and medium-sized game companies eager to open overseas sales channels. By leveraging KOTRA's global network, participants can engage in in-depth discussions with buyers from various regions, including North America, Europe, and Southeast Asia.

This year's PlayX4 will feature booths from world-renowned global game shows such as the Tokyo Game Show (TGS) and ChinaJoy, with promising overseas developers participating directly to collaborate with domestic companies. This reflects a commitment to creating a venue where the global game ecosystem interacts with the Korean market at its center, rather than just helping domestic companies go abroad.

On the weekend, game clubs from the Seoul metropolitan area—the future leaders of the game industry—will take the baton. In this zone, where around 40 projects will be exhibited, visitors can catch a glimpse of the fresh ideas and passion of student developers. In particular, a dedicated IR pitching session for these students is expected to serve as a channel for large game companies and investors to discover promising 'future star developers' early on.

Meanwhile, detailed information regarding participation in the 2026 PlayX4 B2B and its specific programs can be found on the official PlayX4 website.