Immortals names promotes Jordan Sherman to CEO amid restructuring

Source: Immortals
The following was sent to Inven GLobal as a press release

Immortals Gaming Club (“IGC”) announced a number of executive promotions as part of a comprehensive corporate reorganization designed to hasten IGC's growth and operating efficiency across each of its businesses.

IGC and its shareholders continue to own and manage what are now four distinct business units: Immortals, MIBR, Gamers Club, and LA Valiant. Each of IGC’s business units is cash-flow positive.

As part of IGC’s strategic positioning to continue its operational growth and pursue new initiatives:

  • Ari Segal was promoted to Co-Managing Director of IGC, Executive Chairman of Immortals and Gamers Club, and non-Executive Chairman of MIBR.
  • Tomi Kovanen was promoted to Co-Managing Director of IGC and will serve as Executive Vice Chair of Immortals, MIBR, and Gamers Club.
  • Jordan Sherman, IGC’s President and Chief Commercial Officer, was promoted to CEO of Immortals.
  • Yuri Uchiyama, Gamers Club’s Co-Founder, will remain its CEO and has taken on the title of Executive Chairman of MIBR.
  • Roberta Coelho has been hired as the first full-time CEO of MIBR.


Meg Whitman, the company’s largest shareholder said, “Ari and the IGC management team have done remarkable work in navigating a dynamic competitive gaming landscape. Strong top-line growth and positive cash flow from each of our business units are testaments to sound strategy and excellent management. We look forward to an ongoing partnership with Ari and Tomi both through their roles overseeing the IGC operating entities as well as an exciting new venture in which IGC and many of its shareholders were thrilled to invest directly. Our platforms and people have never been stronger.”

Segal said, “I am immensely proud of the work we’ve done at IGC over the last several years. The businesses that have been built and the platforms our leaders now have to grow their respective businesses - comprehensively and across the operating assets individually - are a testament to a relentless pursuit of product-market fit and a team with the character to take chances and never settle. We could not have taken such an action-oriented, aggressive approach without the complete support and backing of our investors and Board of Directors. I look forward to helping Jordan, Yuri, and Roberta take these businesses to even greater heights.”


Jordan Sherman will assume the title of CEO of Immortals effective as of September 30, 2021. Sherman will succeed Segal as CEO, with Segal being promoted to Executive Chairman. Segal will remain a member of Immortals’ Board of Directors, which he will now chair.

Segal said, “Jordan is a values-oriented and culture-building thought-leader, sales leader, and operator, and the ideal person to lead Immortals’ day-to-day operations as CEO. There is palpable energy and enthusiasm across our company that is largely attributable to Jordan. He has quickly leveled up all of our functions, and commercial momentum is accelerating across multiple dimensions.”

Sherman said, “I’m grateful for the opportunity to lead Immortals in this next chapter. Ari and the senior leadership team, as well as Immortals’ Board of Directors, have been incredibly supportive of me, starting in the initial hiring process, onboarding, and carrying through to today’s announcement. There has been a lot of hard work done to get the company to this point; from here, we can grow from a position of strength and stability. Immortals will make a series of announcements over the coming weeks that will further define and describe our shared vision and the opportunities ahead.”

Sherman joined IGC as its President & Chief Commercial Officer in May 2021. He was previously the Chief Revenue Officer at Gen.G, and has also held roles with the Los Angeles Clippers and at Major League Baseball.

Since Sherman joined Immortals in May, Immortals has focused significant time and attention on what Sherman calls, “lowering the entry point for fans and brands” wanting to enter or access competitive gaming. Early initiatives include a recently unveiled “Zero Profit Pricing” strategy, in which a new line of merchandise sold to fans yields zero profits for Immortals; expansion into Riot Games’ new mobile title, Wild Rift; and introduction of new content formats to further engage fans such as “IMT Reacts,” an immediate, direct to a camera post-game interview with a player or principal. Immortals also made several executive hires including Brett McGrew (formerly Los Angeles Dodgers) as VP of Partnerships & Activation and Brad Peters (formerly Ubisoft) as Immortals’ new and first-ever dedicated brand director.

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