"What would bring you back?" Nexon conducts in-depth interviews with 'FC' users

Nexon is accepting applications for offline group interviews from users who have stopped playing its sports games. Currently, the only sports games serviced by Nexon are 'FC Online' and 'FC Mobile.'

FC 온라인 FC ONLINE
FC Online 8th Anniversary image ©Nexon

Nexon's decision to conduct in-depth offline interviews with lapsed users is seen as an effort to analyze user needs following the long-term operation of its live services. 'FC Online' and 'FC Mobile' are core IPs that hold a significant share of the domestic sports game market. However, as the service period has lengthened, feedback regarding the need to lower barriers to entry and adjust game balance has been consistently raised.

The interviews will be conducted in groups of up to six participants. The sessions will take place over a single day between the 29th and 31st, lasting up to three hours. The interviews will be held in Pangyo, Seongnam-si, Gyeonggi-do, with specific locations to be provided individually to selected participants.

Users who wish to participate must submit an application via the survey platform 'Nexon First.' Those selected for the interview will receive ₩200k in Naver Pay points. Partial attendance is not permitted; the full three-hour session must be completed to receive the reward.

FC 온라인 FC ONLINE
Excerpt from the preliminary survey

The survey questions focus on the user's playing experience and conditions for returning to the game. Users must select which game they have experience with—'FC Online' or 'FC Mobile'—and if they have no experience with either, the survey will terminate early and they will be excluded from the reward. The survey also includes open-ended questions asking users to describe the changes they would like to see in the games.

Nexon is expected to use the feedback gathered from these interviews to develop future updates and user support initiatives. The strategy is to identify the reasons for user churn, address pain points, and establish a clear direction for its live services.

This article was originally written in Korean and translated with the help of NC AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom. [Read Original]

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