The number of new games released on the Chinese gaming platform TapTap has increased nearly tenfold in just six months, with 80% of them created using AI.

During his keynote at the TapTap Developer Workshop (TDW 2026) on the 26th, XD CEO Huang Yimeng announced that 5002 playable games were released on TapTap in the first half of this year. This represents a 843.8% increase from the 530 games released during the same period last year. Of these, approximately 4k are small-scale games created using AI.

In January, TapTap launched 'TapTap Maker,' an AI game creation tool that allows users to build games directly through a browser after logging in. Over the past six months, some 3k creators have used it to produce 5k games. CEO Huang explained that it has become difficult to distinguish between AI-generated and human-made games, noting that AI is now integrated into every stage of game creation.

However, while the number of games has increased nearly tenfold, the user base has not grown at the same rate. CEO Huang explained that this has diluted exposure and downloads per game, potentially leading users to perceive a decline in the quality of games on the platform's home screen.

Due to the flood of new releases, TapTap has decided to discontinue its previous distribution model, which guaranteed a certain level of exposure. Instead, the platform has shifted to a model that selects and promotes independent and unique titles. It has also strengthened its game selection process by prioritizing behavior-based recommendations that reflect user comments, recommendations, and play retention.

As TapTap focuses more on curation, new developers without established brand recognition face disadvantages in initial exposure. While acknowledging that the initial growth rate for first-time developers on the platform may slow down, CEO Huang stated that continuing to guarantee exposure for low-quality games would ultimately be a disservice to users.

CEO Huang Yimeng remarked that "the lowering of the barrier to entry for creation is an irreversible trend," but added that because high-quality games remain scarce, the role of the platform has become even more significant. This suggests that as production becomes infinite, curation becomes a scarce resource.