Source: RedForce PC Arena

Premium internet cafe brand RedForce PC Cafe (RedForce PC Arena) announced on the 30th that it has signed an official sponsorship deal with the 'League of Legends Champions Korea Challengers League (LCK CL),' the second-tier LCK league. Following its previous sponsorship of Valorant Challengers Korea, this partnership with the LCK CL further expands the brand's footprint in esports league support.

BNM Company, the operator of RedForce PC Cafe, has been expanding its business across three key areas: space, F&B, and hardware. This sponsorship will leverage the company's capabilities across all three sectors.

The 'RedForce PC Cafe Jonggak Branch,' located in Jongno-gu, Seoul, recently opened with 200 seats and is connected via an underground passage to 'CHZZK LoL PARK,' where LCK matches are held. The Jonggak branch also features a large-scale video lounge. BNM Company recently acquired a 100% stake in the F&B specialist firm XO Food Village. The signature menu developed through this acquisition will be available at RedForce PC Arena locations and viewing party venues.

In the hardware sector, the company has acquired a 100% stake in BNM QNIX, the operator of the gaming monitor brand 'QNIX,' and will manage it directly. QNIX is currently undergoing a rebranding to focus on a high-end, ultra-high refresh rate lineup, and these monitors will be prioritized for installation across all RedForce PC Arena branches nationwide.

"We believe that helping players in the Challengers league reach their full potential is a way for both the esports industry and the internet cafe sector to grow together," said Seo Hee-won, CEO of BNM Company. "We will continue our support by combining our Jonggak branch, our proprietary F&B offerings, and the hardware technology of QNIX."

Meanwhile, RedForce PC Arena is nearing 160 locations nationwide and plans to continue expanding its engagement with esports leagues while contributing to increased revenue for its franchisees.