Smilegate HEEMANGSTUDIO to Operate Donation-Based Booth at 'PlayX4 2026'

May 19, 2026

Source: Smilegate

스마일게이트 희망스튜디오, '2026 플레이엑스포'서 기부 참여형 부스 운영 — Smilegate HEEMANGSTUDIO 'Play for Dream' image ©Smilegate

Smilegate HEEMANGSTUDIO (chaired by Kwon Hyuk-bin), an organization dedicated to spreading hope to future generations, announced on the 20th that it will operate a donation-participatory booth at '2026 PlayX4,' held at KINTEX in Goyang, Gyeonggi-do.

The booth will be open from tomorrow until the 24th of this month in Hall 5A of KINTEX Exhibition Center 1.

In conjunction with the booth, HEEMANGSTUDIO is launching a 'PLAY for DREAM: Giving Wings to Children's Dreams' FUNding campaign to support career exploration and dreams for underprivileged children and youth in Gyeonggi Province. The donation campaign will run on the HEEMANGSTUDIO platform from today until the 21st of next month. Visitors can participate by scanning the QR code at the booth's information desk to access the platform. A roulette event will also be held on-site.

FUNding: A collective term for donation campaigns conducted by HEEMANGSTUDIO, signifying that anyone can participate in giving in a 'fun' way.

All proceeds will be donated to the 'Dream Designer' program run by the international relief and development NGO World Vision. The Dream Designer program provides underprivileged children and youth in Gyeonggi Province with opportunities for career exploration, such as company visits, as well as customized career-related educational materials and expert mentoring. This marks the second time HEEMANGSTUDIO has supported the program, following a previous campaign in May 2022.

Kwon Yeon-ju, Director at HEEMANGSTUDIO, said, "We hope PlayX4 visitors will experience the HEEMANGSTUDIO platform firsthand and enjoy participating in donations offline just as they would play a game online," adding, "We will continue our efforts to ensure more people can share hope through easy and natural participation in giving."

Meanwhile, HEEMANGSTUDIO continues to spread hope to future generations and foster a fun culture of giving through its gamification-based platform, in collaboration with various 'Hope Partners' including game companies and IP holders.

This article was originally written in Korean and translated with the help of NC AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom. [Read Original]