G2 Esports unveiled its 2026 Jersey Collection over the weekend at Red Bull League of Its Own, showcasing a redesigned apparel lineup the organization says reflects a new phase in its brand identity.

The reveal took place as G2’s League of Legends roster walked onstage Saturday, marking the first public appearance of the new uniforms. The launch is part of the team’s broader 2026 campaign, which follows its 10-year anniversary and aims to highlight what G2 describes as its foundational DNA as a competitive and entertainment-focused esports organization.

The collection introduces two redesigned jerseys: a regular-season kit and a prestige variant reserved for major LAN environments. Both reflect what the organization calls a “fashion-first” approach driven by bold color palettes and upgraded materials.

A Fashion-Forward Shift

The regular-season jersey features a red base accented by black and white elements—a modernized interpretation of G2’s traditional color scheme. According to the organization, the design is intended to serve as the primary kit for domestic and online competition.

The prestige version, created for international stages, shifts to a deep green base with pink and black contrasts. G2 said the jersey was engineered to stand out under arena lighting and in broadcast settings, aiming to give players a distinct on-stage silhouette during high-profile events.

Throughout the Munich event, fans were also drawn to a G2 activation at the AOC booth featuring creator Kesha, who spent the weekend inside a glass enclosure interacting with attendees and taking on viewer-submitted challenges.

Sabrina Ratih, COO of G2 Esports, said the updated line reflects the organization’s long-term growth. “The 2026 collection is a celebration of everything that defines G2,” Ratih said in a statement. “We wanted to create jerseys that feel bold, fresh, and unmistakably ours—something that honors our community while pushing the boundaries of fashion in esports.”

G2 framed the campaign under the theme “It’s in our DNA,” emphasizing its effort to reconnect with the elements that shaped the brand over the last decade.