Samsung Electronics has introduced the world’s first “Micro RGB TV,” concentrating its next-generation display technology into a single product that sets a new benchmark in the premium TV market and reinforces the company’s technology leadership. The new model radically rethinks TV backlighting to significantly improve color reproduction and contrast rendering.

The Micro RGB TV features a 115-inch large-format screen with an RGB color backlight that arrays micro-sized red, green and blue (RGB) LEDs at ultra-fine intervals. This allows each of the red, green and blue channels to be controlled independently with precision.

By adopting Micro RGB technology that shrinks the RGB LED chip size to under 100 micrometers, the TV enables denser, more exact control over both color and brightness. As a result, it maximizes local dimming, finely tuning dark and bright areas to elevate contrast expression. With the emitters made smaller, the set can render deep blacks and bright highlights with greater subtlety.

Samsung’s proprietary picture-quality technology has been validated by third-party certification bodies. The Micro RGB TV achieves 100% coverage of the BT.2020 color space, an International Telecommunication Union metric for color accuracy. It has also received “Micro RGB Precision Color” certification from Germany’s testing and certification organization VDE (Verband Deutscher Elektrotechniker).

The Micro RGB TV further strengthens its picture-quality edge with AI. Powered by the Micro RGB AI Engine, an AI-based color-optimization system, the set analyzes video content quality in real time and adjusts color tone to deliver a more vivid, immersive viewing experience.

On that foundation, the Micro RGB TV supports:

• AI Upscaling Pro: Upgrades lower-resolution content to crisp, high-definition quality.

• AI Motion Enhancer Pro: Corrections for extremely fast motion to reduce image artifacts and distortion.

It also includes:

• Micro RGB Color Booster Pro: Scene-aware recognition by AI to realize richer, more nuanced color.

• Micro RGB HDR+: Produces saturated color and deep contrast to preserve the original content’s sense of depth.

In addition, all AI functions available on existing AI TVs remain at users’ disposal. The set supports Click to Search with an enhanced Bixby voice assistant based on natural-language processing.

From the Click to Search screen, viewers can pose questions directly to Bixby by voice or select a suggested query presented along the bottom of the screen to get an on-the-spot answer.

For example, while watching on a Samsung AI TV, if you launch Click to Search and say, “Summarize the plot of the movie I’m watching,” or “Which films have surpassed 10 million admissions?”, the answers will appear as text across the top of the screen.

Glare Free technology, certified by global safety body UL, reduces reflections from ambient lighting and sunlight to cut glare so content remains clear even during the day. A seamless unibody structure—where the screen and frame flow together—delivers a slim, upscale look befitting a premium TV. The metal frame, in particular, lends a refined finish that elevates interior aesthetics.

The 115-inch Micro RGB TV carries a list price of KRW 44.9 million and will launch first in Korea, followed by a sequential rollout to the United States and other regions.

This article was translated from the original that appeared on INVEN.