Supercent announced that it participated in the 'CEO Summit for Gaming 2026' hosted by Google Korea, where it unveiled its AI-based content production and operations system and its strategy to transition into a content-tech company.

The event began with a welcome address by Google Korea President Yoon Goo and was attended by leaders of major domestic game companies, including Nexon CEO Kang Dae-hyun. Supercent CEO Kong Jun-sik took the stage as a speaker for the final panel session, 'Leaping from AI Native to Content-Tech,' to share the company's current AI implementation status and future vision.

Kong emphasized the importance of securing user time amidst an oversupply of content. "The battle ahead will not be won by who creates more, but by who secures the user's time," he said. "Only companies equipped with systems to read, predict, and capture demand will be able to achieve sustainable growth."

To this end, Supercent has built the 'Publishing System Loop (PSL),' an in-house AI-based production and verification system that integrates everything from market trend analysis and game concept discovery to prototyping, global testing, and launch decision-making. Through this, the company has raised its casual game hit rate to approximately 5%, compared to the market average of about 0.5%.

Building on this system, the company operates 'CENT,' an AI brain platform trained on over 10k game ideas and 1k+ global test datasets, and 'NAVI,' an AI execution platform. Currently, about 180 AI agents support game planning, analysis, marketing, and operations, automating repetitive tasks across approximately 60 projects.

Regarding employment changes following the adoption of AI, Kong responded by highlighting the company's expansion in hiring. The number of Supercent employees has more than tripled from about 100 at the beginning of last year to approximately 350 today, with plans to reach about 500, including global staff, by the end of the year. "AI is not a technology that replaces people, but one that expands human capabilities," Kong emphasized. "The more you invest in AI, the more you ultimately invest in people."

In the long term, the company aims to build a unified content-tech platform by expanding the AI operational capabilities verified in gaming into various content industries, such as advertising, short-form video, drama, film, and music. "The Korean game industry possesses outstanding development skills and IP competitiveness, but there is significant room for growth in global user acquisition (UA) and data-driven operations," Kong said. "AI transformation is not just about cost reduction; it is an opportunity to close the gap and get ahead."

According to the presentation, Supercent has recorded 1.5 billion cumulative downloads, 100 million monthly active users (MAU), and ₩500 billion in cumulative revenue within five years of its founding. Approximately 97% of its total revenue is generated overseas, and the company has maintained growth for 15 consecutive quarters. Additionally, it became the first Korean game company to reach 7th place in the global mobile game publisher download rankings released by global market intelligence firm Sensor Tower.