ESL and Dreamhack have announced that they have sold the Norweigan media rights to the ESL Pro Tour to TV 2 Norway. The value of this TV rights deal was not disclosed by ESL or TV 2 Norway. These broadcasts will begin airing in March 2020 (assuming nothing is delayed by the Coronavirus,) which will feature more than 20 tournaments and leagues across the tour.
“We are excited to enter into a collaboration with ESL and DreamHack, two of the most important brands in the global esports universe. TV 2 has more than 25 years of experience as humble custodians of the Norwegian peoples’ passion for sports, and we aim to do the same for esports,” said TV 2 Sports Editor in Chief Vegard Jansen Hagen.
These tournaments will include the ESL Pro League, which is currently being played online due to the Coronavirus, and will culminate with the broadcast of the March 2021 Masters tournament.
“TV 2 has decades of experience in shaping the presentation of sports in the most engaging way for the Norwegian population. It's crucial for esports to keep expanding into the mainstream — with TV 2 we have found a powerful and progressive partner who can help shape our products for the Norwegian audience and provide strong nationwide exposure,” added Thomas Schmidt, Chief Commercial Officer at ESL.
Many of these tournaments also are featured on the Intel Grand Slam, which should serve to add even more drama for viewers at home.