Source: VALOFE

Global game publishing platform company VALOFE (331,520, CEO Shin Jae-myung) announced on the 4th that its secondary IP business, which utilizes its proprietary intellectual property, is gaining momentum in the Japanese market with tangible results.

Since announcing its plan to expand its secondary IP business in June, VALOFE has been sequentially rolling out various initiatives, including the production of figures and merchandise, as well as hosting offline events. Recently, the company received a green light for its expansion efforts as its official figures garnered an enthusiastic response from major local distribution channels in Japan.

In particular, the 'Nurse? Titania' figure, based on the 'Last Origin' Titania Frost skin, reached No. 1 in the overall rankings on AmiAmi, Japan's largest specialty shopping mall for characters and figures, immediately after pre-orders opened. It also topped the charts on several other figure-specialized platforms, far exceeding the company's internal expectations. The product successfully concluded its pre-order period on the 28th of last month, proving the high level of interest from local fans.

This success carried over to 'Wonder Festival 2026 Summer,' Japan's largest figure modeling event. At the venue, VALOFE unveiled the prototype for its next official figure, 'Erato Orca Bunny: onlyfunz,' and showcased the painted prototype of the Titania figure, capturing the attention of visitors. Furthermore, the appearance of various 'Last Origin' character figures created by amateur artists once again demonstrated the strong fandom and expansion potential of the 'Last Origin' IP.

Building on this success, VALOFE plans to continuously expand its official figure lineup while accelerating the planning of diverse merchandise and licensed products. The company is currently working on new merchandise projects and various IP products, with a vision to grow beyond simple game services into a business centered on character IP-based secondary works.

A VALOFE representative stated, "Last Origin is consistently being recognized for the competitiveness of its character IP, not just its game. Based on the success of our official figures and the high level of user interest observed at Wonder Festival, we plan to actively expand our secondary IP business, including figures and merchandise, to further strengthen our IP competitiveness."