The LEGO Group will release the 'Duffy Tiger and Suji Bird' set, the first official toy product from the popular animated series 'K-Pop Demon Hunters,' on August 1. The new set consists of 825 pieces and is priced at $70 (approx. ₩105700). Pre-orders are currently available through the official LEGO online store.

This set perfectly captures the popular duo from the series: Duffy the tiger and Suji the magpie. The main model, 'Duffy the Tiger,' features movable head, legs, and paws, allowing for a variety of poses. It includes a detachable tongue piece, enabling two different expressions: a playful tiger grin or a pose with a love letter resting on its tongue. The accompanying 'Suji the Magpie' also features a rotating neck and adjustable feet. When Suji is perched on Duffy's head, the set stands 21 cm tall, 15 cm wide, and 15 cm deep.

The set also comes with a wealth of charming accessories to recreate iconic scenes from the original work. These include two love letters—the 'Hello, Friend' and 'Save the Date' notes exchanged by Jin-woo and Lumi—as well as a potted plant accessory. After playtime, these items can be easily stored in a secret compartment hidden behind Duffy's head. Additionally, the set supports the 'LEGO Builder' app, which provides digital instructions with 3D rotation, zoom, and progress tracking, making it easy for fans and children aged 9 and up to assemble.

Wes Talbot, Senior Design Master at the LEGO Group who led the set's design, said, "I was already a fan who had watched the show multiple times, so as soon as I heard about this project, I jumped at the chance to participate. It is a compelling story that I am thrilled to share with so many people."

Since its premiere on Netflix, 'K-Pop Demon Hunters' has gained immense popularity for its music, visuals, and character narratives. On the newly launched official 'K-Pop Demon Hunters' page, the LEGO Group stated that "this set is just the beginning," hinting at the potential for future additions to the lineup, such as the character 'Bobby.'

Beyond this LEGO set, a variety of official merchandise is currently active in the market. Notable items include the 'Hunterix' trio (Mira, Lumi, and Joy) figures released by toy brand American Girl, as well as 'Duffy' and 'Suji' Squishmallows plush dolls. Furthermore, a 'K-Pop Demon Hunters' Criterion Collection 4K Blu-ray disc, priced at $40 (approx. ₩60400), is also available for pre-order ahead of its December 31 release.