Source: XD

XD Inc. announced on the 14th that its healing life simulation game, 'Heartbeat Town,' will hold a one-month promotional campaign in collaboration with the Korean coffee brand 'Dal.Komm.'

Centered on the theme of 'a sweet break in daily life,' the promotion combines the warm, charming aesthetic of 'Heartbeat Town' with Dal.Komm's friendly brand image. Through June 12, users can experience the game's atmosphere firsthand at participating Dal.Komm locations nationwide, which will feature specially designed cup sleeves and in-store promotional videos.

This collaboration is significant for extending the 'healing' sensibility of 'Heartbeat Town' beyond the game and into everyday spaces. Customers visiting the stores can naturally encounter the game's charming appeal and relaxing atmosphere during their coffee breaks, enjoying a unique space that blends the game's vibe with the sweet relaxation offered by Dal.Komm. The campaign is designed to allow users to experience the 'everyday happiness' the game provides in an offline setting.

A representative for XD's 'Heartbeat Town' stated, "Through this promotional campaign with the Korean coffee brand Dal.Komm, we wanted to ensure that users can encounter the warm sensibility of 'Heartbeat Town' in their daily lives outside the game. We will continue to plan promotions that convey the game's relaxing and charming appeal in various ways."

Meanwhile, 'Heartbeat Town' is currently available on iOS, Android, PC, and Steam. More detailed information about the game can be found on its official website and community channels.