BPMG Expands 'My Little Chef' IP with New Short-Form Drama

Source: BPMG

비피엠지 '마이리틀셰프', 숏폼 드라마 공개하며 게임 IP 확장 본격화
My Little Chef ©BPMG

Blockchain and AI company BPMG (CEO Cha Ji-hoon) announced on the 14th that it has released a short-form drama based on its cooking simulation game 'My Little Chef' (global title: Cooking Adventure). The drama, which follows the growth of an heir to the nation's largest restaurant group through cooking competitions, serves as an IP expansion project inspired by the game's world and character concepts.

Produced by Joy Company, the drama stars Lee Na-eun, with popular actors such as Choi Bo-min, Yoon Hyun-seok, and Kim Do-ah also featured. The series is available on short-form content platforms including 'Vigloo' and 'DramaBox.'

A game content update was also released. My Little Chef has added 'Mushroom Garden,' its 83rd new restaurant. Featuring a variety of mushroom-themed dishes such as mushroom pot rice, mushroom steak, and mushroom omelets, 'Mushroom Garden' blends Eastern and Western recipes to bring the essence of K-food to global players. Additionally, the update introduces mushroom-themed costumes and items, further enhancing the restaurant's atmosphere and character customization options.

To celebrate Family Month in May, BPMG is hosting a variety of events. Players can earn rewards through the 'Chef Mission Event' and receive additional items and currency via coupons distributed through the official community and in-game mail. A promotion is also underway that grants a 'Master Symbol' upon completing 'Chocolate Atelier' themed quests.

A BPMG representative stated that the company plans to continue various promotions linking the drama with in-game events. Further information about 'My Little Chef,' which has surpassed 33 million downloads worldwide, can be found on the official website and community channels.

비피엠지 '마이리틀셰프', 숏폼 드라마 공개하며 게임 IP 확장 본격화
My Little Chef ©BPMG
This article was originally written in Korean and translated with the help of NC AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom. [Read Original]

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