The 2025 PlayX4 event, held in Gyeonggi Province, South Korea, from May 22 to 25, concluded successfully again this year. With a total of 115,000 attendees and 721 participating companies, the event marked another record-breaking year.

First launched in 2016, PlayX4 is a comprehensive game show that features a wide range of content, including B2B and B2C programs as well as eSports competitions. One of its key highlights is the B2B export business meeting platform, particularly popular among Korean indie and mid-sized developers looking for publishing partnerships and investment opportunities. This year, 211 development studios and 352 domestic and international buyers took part in the program, holding 1,476 business meetings and generating a projected export deal volume of USD 203 million.

Top Korean game companies such as NCSOFT, Netmarble (Netmarble Corporation), KRAFTON, Com2uS (Com2uS Holdings Corporation), Smilegate (Smilegate Holdings), and Kakao (Kakao Games Corp.) participated in the event. Major international buyers, including 505 Games (Italy), Nicalis (USA), YOOZOO (China), Mynet Inc. (Japan), and Appguru Technology (Singapore), also took part. Additionally, game show organizers from events such as Tokyo Game Show and ChinaJoy attended, signaling growing global interest in PlayX4. Over 200 Korean indie developers held meetings with a wide range of buyers throughout the exhibition.

PlayX4 provides a rare opportunity to discover unique indie games and build networks with game industry professionals from various countries. For anyone interested in the Asian gaming market, it is truly a must-visit event.

The expo also featured a variety of programs that highlighted Korean gaming culture. In the B2B zone, the focus was on programs for industry professionals and aspiring developers. Key events included Focus Group Testing (FGT) for participating developers, the Gyeonggi Game Audition for discovering new titles, the AI Game Forum promoting future technologies in gaming, and trend lectures featuring the developers of Dave the Diver.

Meanwhile, the B2C section included major game company booths and engaging interactive programs for general visitors. Developer companies such as Supercell and Bandai Namco participated, and the venue hosted a rhythm game competition, a Game Golden Bell quiz event, a voice actor talk show, and a vibrant cosplay festival.

At the eSports festival, diverse groups including people with disabilities, college students, and families joined in the fun. Major competitions such as the Brawl Stars pro team invitational, the Eternal Return Korea eSports League, and the ASL Season 19 Finals were livestreamed, receiving enthusiastic responses both onsite and online.

PlayX4 continues to establish itself as both a family-friendly game festival and a vital business platform connecting developers and buyers. The event is set to return next May, promising an expanded and enhanced experience for all participants.