The following is a press release provided to InvenGlobal and has been published verbatim.
Simplicity Esports and Gaming Company, an established brand within the esports industry and an operator of esports gaming centers, announced today that it has sold a new franchise covering the territory of Garland, TX. Located within the Dallas Metroplex, Garland is a natural fit that will complement Simplicity Esports’ existing nationwide network of 47 esports gaming center locations. The anticipated grand opening for the Garland location is in 2020.
In July 2019, Simplicity Esports completed the acquisition of PLAYlive Nation, Inc., expanding its nationwide footprint and furthering its mission to bring esports to the masses. Once opened, the Garland location will participate in all national esports tournaments, along with the Company’s other existing 47 esports gaming centers.
“Our goals are to operate 85 esports gaming centers, 20 of which are corporate owned, to own a spot in a
franchised game league, and to sell 30 new franchise territories by the end of 2020," said CEO of Simplicity Esports Jed Kaplan. "The sale of the franchise in the important Garland market is meaningful to the achievement of those goals.”
Simplicity Esports is continuing to implement its previously disclosed strategy to transition its existing centers to a more personal computer-centric esports atmosphere, while still offering Xbox consoles. The Company will also continue to convert its existing PLAYlive Nation gaming centers into Simplicity Esports branded gaming centers.