Coca-Cola signs multi-year deal with Overwatch League

One week ahead of opening day, Activision Blizzard's Overwatch League announced its Season 2 partners. Coca-Cola headlines the list of sponsors for the Overwatch League, and is joined by returning partners  T-Mobile, Toyota, HP, and Intel.

Coca-Cola has signed a multi-year deal with the Overwatch League and has been named the league’s official global beverage sponsor across all non-alcoholic beverage categories.

In addition, Blizzard Entertainment has named Coca-Cola the official global beverage sponsor for the broader Overwatch esports ecosystem. including Overwatch Contenders, Open Division, Tespa (in North America), the Overwatch World Cup, and BlizzCon®. Coca-Cola will also be the official North American beverage sponsor across all non-alcoholic beverage categories for the Overwatch game.

Toyota, T-Mobile, HP, and Intel will return as partners for Season 2 of the Overwatch League and continue their respective contributions to the on-air broadcast of the Overwatch League. 

“We’re proud to work together this season with Toyota, T-Mobile, HP, Intel, and Coca-Cola,” said Josh Cella, head of global partnerships for Activision Blizzard Esports Leagues. “Teaming up with world-class brands really elevates the Overwatch League and provides a wide array of quality products that we can feature for our fans. We’re also very excited to create original content for several of these deals that will entertain and educate our community.”


The 2019 Overwatch League season kicks off on Thursday, February 14, at 4 p.m. PST with a 2018 Grand Finals rematch between the London Spitfire and the Philadelphia Fusion.

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