NCSOFT's (NC) Lineage M has received the 2026 Brand of the Year Award hosted by the Korean Advertising Society. A total of six brands, including Lineage M, were selected for the award this year.
The award-winning campaign is "For You Who Miss Adventure, ContiNew," which debuted in the first quarter of this year. NCSOFT reconstructed in-game scenes and spaces that players could relate to, releasing three special videos: "Kent Castle," "Forest of Mirrors," and "Dragon Valley". The company also carried forward the campaign's adventure theme through a social media event where players shared videos of scenic travel spots across "Aden World".
The award recognized how the campaign reinterpreted players' memories and enjoyment into a fresh brand experience. The Korean Advertising Society highly praised these efforts for strengthening the bond with players.
The award plaque was accepted by Jigu Lee, Senior Vice President and Head of the Lineage IP Division at NCSOFT. The ceremony was held at the Korean Advertising Society's Fall Annual Conference at the Paradise Hotel Busan on October 30.
The Brand of the Year Award was established in 2006 by the Korean Advertising Society, which was founded in 1989. The selection criteria focus on achievements in customer satisfaction and brand equity building through innovative and differentiated marketing communications.
"We strived to capture the sentiment and memories of the Lineage IP built together with players over a long period in this campaign," said Jigu Lee, Head of the Lineage IP Division at NCSOFT. "We will continue to engage with players who always send us their unwavering interest and love, creating a Lineage M that remains deeply memorable in their hearts."
