LEGO Korea is operating a LEGO pop-up store through the 10th to celebrate the launch of its first Dragon Ball-themed new products. Located at Dopamine Station on the 3rd floor of Living Park at IPARK Mall Yongsan, the space showcases a 3-meter-tall model alongside physical displays of the new set.
The LEGO Dragon Ball: Shenron & Goku (11390) set, officially launching on the 4th, makes its physical debut at this pop-up store. Visitors can examine the product up close to see the characters and intricate details recreated with LEGO bricks. In the photo zone, a 3-meter-tall model reproducing the set has been set up, allowing fans to take commemorative photos against the backdrop of an iconic Dragon Ball scene.
In addition to the Dragon Ball theme, the exhibition includes LEGO sets catering to various adult tastes. Major new releases for the second half of the year—such as LEGO Architecture Sagrada Família (21065), LEGO The Lord of the Rings: Minas Tirith (11377), and LEGO Ideas Peanuts: Snoopy's Doghouse (21368)—can also be seen on site.
For visitors, a LEGO Insiders member verification event is underway. Both existing and new members who complete verification receive a LEGO Dragon Ball poster and one turn at a gacha event. Gacha prizes include LEGO bunny bags, LEGO astronaut cushions, LEGO tote bags, and LEGO sets, with the event subject to early conclusion if prizes run out.
A LEGO Korea representative said, “To celebrate the meeting of long-beloved LEGO bricks and Dragon Ball, we have unveiled a pop-up store for adult fans at IPARK Mall’s Dopamine Station, a space dedicated to tastes and hobbies. We hope visitors will experience firsthand the world of Dragon Ball reinterpreted with LEGO bricks, as well as a variety of LEGO sets catering to diverse tastes.”
