To mark the 10th anniversary of its startup sponsorship, NCSOFT (NC) will support two companies, SuperJoy and Geniesoft, in participating at the G-STAR 2026 B2C (Business-to-Consumer) hall.
A performance survey conducted by the Korea Internet Corporations Association evaluated the revenue, employment, and investment performance of the supported companies. The 2025 revenue of the 17 responding companies totaled approximately 67.58 billion won, a 558% increase compared to approximately 10.27 billion won at the time of their G-STAR participation. The cumulative revenue of these companies since their participation stands at approximately 290.77 billion won. One company that had zero revenue when participating in 2022 recorded cumulative revenue of 194.1 billion won through October 2026.
The cumulative investment secured by responding companies after participating in G-STAR reached 19.28 billion won, while total contract volume reached 15.72 billion won. The number of employees grew from 163 at the time of participation to 448 currently, creating 285 new jobs.
This year's sponsored booth, "Startup with NC," will be set up in the G-STAR B2C hall for four days from November 19 to 22. The initiative plans to support participating companies so they can showcase their games to general visitors and gauge player feedback.
NCSOFT and the Korea Internet Corporations Association have jointly sponsored startups' participation in G-STAR since 2017 to revitalize the gaming industry ecosystem and promote mutual growth. Through last year, a total of 51 support instances were provided to 43 startups. The support package includes independent booths in the B2B hall, exhibition passes, business collaboration opportunities with industry partners, and media exposure such as press interviews.
Support for startup participation in game shows extends beyond G-STAR. NCSOFT also supports attendance at major domestic and international events, including the Busan Indie Connect Festival (BIC), IndieCraft, and the Taipei Game Show.
Park Sung-ho, President of the Korea Internet Corporations Association, stated, "We express our deepest gratitude to NCSOFT for its dedication and mutual growth efforts as a reliable partner to gaming startups over a long span of 10 years." He added, "The Korea Internet Corporations Association will also spare no effort in cooperating with member companies, including NCSOFT, to ensure startups with innovative ideas can fully demonstrate their capabilities within a healthy industry ecosystem."
Jang Hyun-young, Managing Director of External Affairs at NCSOFT, said, "Startups that have participated in G-STAR over the past 10 years are establishing themselves as new growth engines for the gaming industry." He added, "Through this year's participation in the B2C hall, we aim to expand touchpoints between startups and players, and we will continue striving for the sustainable growth of the gaming ecosystem."
