AGF 2026, celebrating its seventh edition this year, is collaborating with trend commerce platform KREAM to introduce the event's first official merchandise. Online pre-orders will begin on October 14, and products will also be available for purchase on-site at the event in December.
While previous AGF events featured various IP merchandise sold primarily at individual exhibitor booths, this marks the first time official merchandise bearing the AGF name itself has been produced and sold. Through the collaboration with KREAM, the organizers plan to present merch that reflects the event's unique character and identity. The AGF organizers plan to use this official merchandise launch as a starting point to continuously expand their product lineup to meet diverse fan demands. By applying the event's identity as a subculture festival to its merchandise, the organizers aim to allow attendees to own physical collectibles tied to their experiences at the festival.
Collaborative partner KREAM also intends to expand its touchpoints with subculture fans through this project. Based on its official merchandise initiative, AGF plans to broaden its footprint as an event that grows alongside its fan base. The official merchandise will be available through online pre-orders and on-site sales at AGF 2026. Online sales will begin on October 14, allowing fans to purchase merchandise before the event takes place. Products will also be available for direct purchase at the venue during the event.
Specific details, including the full merchandise lineup, sales schedule, and pricing, will be revealed sequentially through AGF's official ticket sales pages and social channels.
AGF 2026 will take place for three days from December 4 to 6, 2026, at KINTEX Exhibition Center 1 in Ilsan. Marking its seventh edition, this year's event plans to expand content for attendees, starting with the introduction of its new official merchandise.
