Source: WEMADE MAX

WEMADE MAX (CEO Son Myung-seok) announced on the 29th that 'Make Drama: MAD,' a new mobile subculture RPG developed by Fluffy Duck (CEO Lee Jung-Hoon) and serviced by its subsidiary WEMADE Connect (CEO Lee Ho-dae), has surpassed 500k pre-registrations and will officially launch in the domestic market on June 4.

The pre-registration campaign, which began on the 4th of this month via Google Play, the Apple App Store, ONE store, and the official website, exceeded 500k participants in approximately 25 days. As a result, all users who pre-registered will receive various items, including the top-tier reward—a 3-star 'Elysia' character—as well as character summon cards and in-game resources to use after the official launch.

In addition, the official release date for 'Make Drama: MAD' has been set for June 4, with the game launching just about a month after pre-registrations began. The launch version will be rated for adults (18+) to accommodate its unique interactive features, game concept, and expanded content expression. It will first be released on Google Play and ONE store, with plans to expand to the Apple App Store at a later date.

Since the start of pre-registration, 'Make Drama: MAD' has steadily built anticipation among subculture fans by unveiling its character visuals, world-building, and content direction. The game has been accelerating the formation of its fandom ahead of the official launch, notably by hosting an offline booth at 'ILLUSTAR FES,' held at KINTEX in Ilsan from the 23rd to the 24th, to strengthen engagement with users.

Fluffy Duck CEO Lee Jung-Hoon stated, "I believe the success of this pre-registration is a result of users resonating with the unique charm and differentiated content of 'Make Drama: MAD.' We are committed to providing a stable service that users can enjoy for a long time after the official launch."

'Make Drama: MAD' is a new subculture RPG focused on collecting and nurturing pretty girl characters rendered with high-quality illustrations. An illustrator famous for 'Snowball' served as the creative director, establishing the visual identity for the character designs and the game's world.

The game features core gameplay that combines emotional storytelling with strategic elements, including a real-time combat system where the flow of battle changes based on user choices and judgment. It further enhances character vitality through live illustration-based animation. Additionally, the game aims to provide a distinct subculture experience by deepening the interaction between users and characters through touch-response gimmicks and a character bonding system, centered on character narratives and immersion.