Mario Outlet is expanding into a complex cultural space that brings together global intellectual properties. The MGM IP Universe 2026 is a large-scale renewal project that transforms the entire first building of Mario Outlet into an immersive IP experience space, creating a hub for diverse content from both Korea and Japan.

Starting May 1, the grand opening will feature stores, cafes, and museums from major Korean and Japanese game companies. Located on the 5th floor of Mario Outlet Building 1, Sega will open a pop-up store offering merchandise from titles like Sonic, Yakuza, Puyo Puyo, and Persona, alongside a mini-museum showcasing the company's history.

The Sega Mini-Museum within the MGM IP Universe will cover the history of Sega, which has been active in the Korean market for over 40 years.

Sega CEO Shuji Utsumi stated, "Korea is not just a consumer market for games, but a region where outstanding creators are emerging. I would be delighted if Sega could contribute to that momentum in any way." He added that he hopes visitors will personally experience the process by which gaming culture was first formed and spread through this mini-museum.

Sega joined this project to provide an environment in Korea where fans can experience game IP in various tangible forms. CEO Utsumi explained that as gaming has become a solidified culture, they collaborated with Mario Outlet to allow fans to experience games firsthand through the various stories and exhibits presented in this project.

Samsung Electronics Vice President Kim Moon-soo visited the site and shared his thoughts on the Samsung GamBoy. "I believe the Samsung GamBoy was an icon that created a new era," Kim said. "I see it as highly significant in that it served as a turning point for the Korean game market."

He continued, "The Korean gaming culture that began with the Gam*Boy has become incredibly powerful over time and is now a culture enjoyed by many. I hope fans can relive their memories through the retro games in this museum and continue to develop gaming as a new cultural element."

Finally, CEO Utsumi shared his thoughts, saying, "Gaming culture has grown immensely, and both Korea and Japan are now delivering this culture to the world. I hope this mini-museum serves as an opportunity to look back on the starting point and growth process of gaming culture."