Sony Korea Launches New 'Glass Purple' Color for INZONE Buds and Introduces Fnatic Edition

Apr 15, 2026

Source: Sony Korea

Sony Korea announced on April 16 that it is launching a new color, 'INZONE Buds Glass Purple,' for its 'INZONE Buds' wireless gaming earphones.

▲ Sony wireless gaming earbuds 'INZONE Buds Glass Purple'

Returning with a new color for the first time in three years, the INZONE Buds Glass Purple reflect the brand's identity by incorporating the signature purple of the INZONE logo. The deep purple tone and glossy glass finish create a premium, sophisticated look. The semi-transparent design allows users to express their personal style while showcasing the product's technical craftsmanship. The glossy glass finish extends beyond the earbuds to the included USB-C 2.4 GHz transceiver (dongle) and the charging case, ensuring a cohesive aesthetic.

Launched in 2023, the INZONE Buds have led the expansion of the premium wireless gaming earbud market, surpassing 12,000 units in cumulative sales within eight months. Known among gamers as an ideal choice, they offer near-wired, low-latency performance of under 0.03 seconds when using the dedicated dongle and provide up to 24 hours of battery life on a single charge. They are highly compatible with PC, PlayStation, mobile devices, and portable gaming consoles.

The earbuds deliver vivid immersion through personalized 360 Spatial Sound and noise cancellation. The virtual 7.1-channel game sound provides precise directional awareness and spatial depth, allowing players to accurately track the movements of unseen enemies.

Equipped with the high-performance 'Dynamic Driver X,' the earbuds realistically reproduce game sounds, from footsteps to explosions, without distortion. The powerful noise-canceling technology effectively blocks out everyday distractions like PC fan noise or air conditioning, while the ambient sound mode allows for convenient use during gameplay or conversations.

The INZONE Buds Glass Purple will be available first at the Sony Online Store, Naver Brand Store, and the Sony Store in Apgujeong, followed by a sequential rollout to other official Sony Korea online and offline retail channels. The retail price at the Sony Store is ₩259,000.

▲ Sony's newly unveiled 'Fnatic Edition'

Meanwhile, following last year's collaboration with the European esports team 'Fnatic' to launch a new lineup of gaming gear optimized for first-person shooter (FPS) games, Sony is now introducing the 'Fnatic Edition,' which features the team's signature aesthetic.

The Fnatic Edition consists of the ▲INZONE Mouse A Fnatic Edition, designed for lightweight and stable gameplay, and two types of ▲gaming mouse pads (INZONE Mat - F Fnatic Edition and INZONE Mat - D Fnatic Edition) optimized for preferred sensitivity and game genres. This edition is available exclusively at the Sony Store.

The retail prices are ₩269,000 for the INZONE Mouse A Fnatic Edition, ₩129,000 for the INZONE Mat-F Fnatic Edition, and ₩79,000 for the INZONE Mat-D Fnatic Edition.

A Sony Korea representative stated, "The INZONE Buds Glass Purple is a premium wireless earbud that combines the brand's identity, sophisticated style, and advanced technology to offer gamers a new way to express their personality. We will continue to meet the diverse needs of gamers and provide a premium gaming environment through innovative products and designs."

Further information about the new product is available on the Sony Store online website (store.sony.co.kr).

This article was originally written in Korean and translated with the help of NC AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom. [Read Original]