On March 26, Nexon celebrated the first anniversary of 'Mabinogi Mobile' by introducing a major update and new event-focused content.

Notably, the 'Private Theater' added on April 2 has provided a metaverse-style community experience, allowing users to watch YouTube videos and interact with friends, partners, and guild members within the game. Despite being a year post-launch, the game has achieved 470,000 monthly active users (MAU), ranking first among MMORPGs. This success, combined with the synergy from the 'The Kingdom of the Winds' 30th-anniversary collaboration, has also driven a rise in app market revenue rankings.

◆ 'Private Theater': A Space for Socializing and Entertainment

The newly introduced 'Private Theater' has been instrumental in fostering active user interaction. In the four days following the update, approximately one in five active players utilized the content. Users spent an average of over 12 minutes in the 'Private Theater,' primarily watching YouTube music videos (26.2%) and short-form content (23.2%) together.

This shift reflects the preferences of users who are moving away from traditional RPGs focused solely on hunting and leveling, instead using 'Mabinogi Mobile' as a social platform. As many users across various generations now prefer watching video content on YouTube or social media for leisure, the ability to watch favorite videos with guild members inside the game has been met with a positive response.

◆ Mabinogi Mobile's 1st Anniversary Boost: No. 1 in MMORPG MAU Driven by New and Returning Users

Immediately following the first-anniversary update, 'Mabinogi Mobile' saw a significant surge in users, with returning players increasing by 106.43% and new players by 35.54% compared to the same period previously. Since the announcement of the 'The Kingdom of the Winds' collaboration, the number of concurrent users has risen for two consecutive weeks, with both peak concurrent users (+8.73%) and average concurrent users (+9.06%) reaching their highest levels since March.

Additionally, the new server 'Molly,' added during the anniversary update, attracted over 2.5 times more new users than existing servers, recording a 152% higher rate of new account logins compared to the other seven servers. With 470,000 monthly active users recorded in March, the month of its first anniversary, the game secured the top spot in the MMORPG category

Revenue metrics are also positive. On March 27 and 28, immediately following the update, the game hit No. 1 in revenue on the Apple App Store and climbed significantly to reach 6th place on the Google Play Store. The No. 1 ranking on the Apple App Store marks the game's highest daily revenue performance, while its Google Play Store weekly revenue ranking rose by eight spots compared to the Lunar New Year update in February.

Nexon successfully captured the interest of new and returning users by offering high-value rewards, including the legendary-grade 'Succubus Fashion Box,' 'Mythic Rune Selection Box,' 'Legendary Accessory Rune Selection Box,' and 'Premium Fashion/Pet Tickets.' Having maintained strong engagement for a year since its launch, all eyes are now on the future of 'Mabinogi Mobile'.