The 'Character Licensing Fair' and 'Board Game Con' will be held for four days from July 16 to 19 at Halls A and B1 of COEX in Samseong-dong, Seoul.
©INVEN Reporter Kang Seung-jin Celebrating its 25th anniversary this year, the Character Licensing Fair is themed 'Expand: Content IP.' Notably, by being held concurrently with Board Game Con again this year, the event offers a comprehensive look at the current state of the IP industry and the rapidly diversifying trends in board games.
The event was graced by RESCENE, who returned as honorary ambassadors this year. They delighted the audience with performances of 'Love Attack,' which recently climbed back up to hit No. 1 on the Melon Top 100 chart, and 'Pretty Girl,' a remake of the Kara song of the same name that topped music charts.
I’ve captured the excitement of the Character Licensing Fair x Board Game Con on camera.
Usually, event photo reports start with a wide shot, right? No time for that—gotta get in line! ©INVEN Reporter Kang Seung-jin That’s because honorary ambassadors RESCENE are about to appear; a reporter who wakes up early gets the... well, you know. ©INVEN Reporter Kang Seung-jin Opening remarks by Kim Jae-hyun, Director at the Ministry of Culture, Sports and Tourism. ©INVEN Reporter Kang Seung-jin There was also an appointment ceremony for RESCENE, who are serving as honorary ambassadors for the second year in a row. ©INVEN Reporter Kang Seung-jin More photos another time... ©INVEN Reporter Kang Seung-jin Hamzzi's life is our life'—sigh. Starting with Kim Hamzzi, let's take a proper look around. ©INVEN Reporter Kang Seung-jin And here’s Monday Bruce, the rabbit who suffers from the Monday blues. ©INVEN Reporter Kang Seung-jin And the office worker... talk about a depressing start! ©INVEN Reporter Kang Seung-jin Then, someone who loves to play more than anything else appears. ©INVEN Reporter Kang Seung-jin I also met some folks who were already taking it easy. ©INVEN Reporter Kang Seung-jin Nothing beats a watermelon in the countryside when you're relaxing. But we were able to rest comfortably because there was someone like a father figure inflating the watermelon ball nearby. ©INVEN Reporter Kang Seung-jin Wow, a cat! How did you know I love cats? ©INVEN Reporter Kang Seung-jin BeMyPet's Samseogi is also a cat. ©INVEN Reporter Kang Seung-jin Cute Hakong is also a cat. ©INVEN Reporter Kang Seung-jin The key ring dolls are so tempting, too. ©INVEN Reporter Kang Seung-jin The 'Joseon Cat Kingdom' from 'Cat's Atrocities,' which features cats in traditional Korean paintings, is also full of cats. ©INVEN Reporter Kang Seung-jin The game Cats & Soup also features cats. ©INVEN Reporter Kang Seung-jin Oh, do you see it? There's a big cat, too. ©INVEN Reporter Kang Seung-jin Actually, you can find plenty of other cute things besides cats. ©INVEN Reporter Kang Seung-jin The Uso-Uso-jjang character holding a Uso-chip. ©INVEN Reporter Kang Seung-jin How did you know I'm an SSG Landers fan! Landers x Ganadi merchandise. ©INVEN Reporter Kang Seung-jin Wow, Kkomang!—Kkomang is the name of a dog belonging to someone at the company—I really thought it was a real dog. ©INVEN Reporter Kang Seung-jin Since Janmang Loopy became One Piece's Luffy, is it Loopy-Luffy? Haha... wait, really? ©INVEN Reporter Kang Seung-jin You can find merchandise featuring the very familiar Irasutoya characters. ©INVEN Reporter Kang Seung-jin They really know how to make things that get under your skin... ©INVEN Reporter Kang Seung-jin Miffy is just too cute! ©INVEN Reporter Kang Seung-jin Organizations like the social enterprise Dasoop are also using characters to promote their positive influence. ©INVEN Reporter Kang Seung-jin Gyeongnam Province's character, Byeori, is also one of the characters promoting the region. ©INVEN Reporter Kang Seung-jin If you behave, you might just run into them. ©INVEN Reporter Kang Seung-jin The pink-filled Wooparoo, Wattarui. ©INVEN Reporter Kang Seung-jin There are also the colorful Narumiya characters. ©INVEN Reporter Kang Seung-jin The pottery brand Dogong Sabu is also here with its characters. ©INVEN Reporter Kang Seung-jin If you've met a character you didn't know before, you can say hello for the first time with a new story like this. ©INVEN Reporter Kang Seung-jin As someone born in 2007, these magazines are all new to me. ©INVEN Reporter Kang Seung-jin The retro booth is also displaying a huge stack of classic LPs. ©INVEN Reporter Kang Seung-jin With the World Cup finals just around the corner, we need some soccer, too. ©INVEN Reporter Kang Seung-jin There are various characters and products featuring team logos. ©INVEN Reporter Kang Seung-jin There are simple games, but... why are the kids playing Pokémon? ©INVEN Reporter Kang Seung-jin Right! You've gotta be a Pokémon Master. ©INVEN Reporter Kang Seung-jin You can also find RESCENE character merchandise, 'Remini,' at the venue; the members participated in the production themselves. ©INVEN Reporter Kang Seung-jin Remini goods prepared in a variety of items. ©INVEN Reporter Kang Seung-jin The RESCENE members even stopped by to leave their autographs. ©INVEN Reporter Kang Seung-jin And if you go to the hall right next door, you can enjoy countless board games. ©INVEN Reporter Kang Seung-jin Families can enjoy them together. ©INVEN Reporter Kang Seung-jin You can even have an intense showdown with your son. ©INVEN Reporter Kang Seung-jin There are games where you solve problems using objects instead of words. ©INVEN Reporter Kang Seung-jin You can even find games in the form of toys that you can play with directly. ©INVEN Reporter Kang Seung-jin Let me see these cards... ©INVEN Reporter Kang Seung-jin What's with these cards? It's a game called 'I'm Not an Otaku.' ©INVEN Reporter Kang Seung-jin Another advantage is that you can learn and play games directly from the board game designers or representatives. ©INVEN Reporter Kang Seung-jin There are also large-scale games that you can really sink your teeth into. ©INVEN Reporter Kang Seung-jin Bloodborne? It's not on PC, but it is available as a board game. ©INVEN Reporter Kang Seung-jin The miniatures are high quality, too. ©INVEN Reporter Kang Seung-jin You can also take a look and purchase a variety of board games. ©INVEN Reporter Kang Seung-jin Board Game Con was the perfect event to visit and enjoy with others. ©INVEN Reporter Kang Seung-jin
This article was originally written in Korean and translated with the help of NC AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom.
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