To celebrate its 20th anniversary, Actoz Soft has opened a 'LaTale' pop-up store at Space B in Yeonnam-dong, Mapo-gu, Seoul.

Running from July 3 to 5, this is the first standalone pop-up store held since the game's launch. The venue features a variety of 20th-anniversary merchandise and simple events designed to help fans reminisce.

The merchandise shop on the first floor was packed with adorable items that made it hard to keep one's wallet closed: Priring dolls and cushions that many visitors were buying in bulk, handmade knitted keyrings, doll keyrings, and even keycap sets.

Beyond the shop, the first and second floors—and the small garden connecting them—offered a variety of simple yet engaging events, including an OX quiz, BGM listening stations, special exhibits, photo booths, photo card printing, and patch-making workshops.

A pair of siblings who took a day off work and traveled from Changwon to attend said, "We've wanted LaTale merch for a long time, so we're thrilled this pop-up store opened. It was hard to get a reservation, but the variety of activities made it a great experience."

The siblings mentioned they have been playing LaTale for about 7k days since 2008. They expressed satisfaction with the latest update, noting that many long-awaited improvements, particularly regarding quality of life, have been implemented. They added that they hope the success of this pop-up will lead to more anniversary events for the 21st and 22nd years.

Another player at the event said, "I'm so happy because all the merchandise prepared for this event is incredibly cute. It would be wonderful if they held special events like this more often."

An Actoz Soft representative stated, "It is deeply meaningful to host this pop-up store to invite our "family" members for LaTale's 20th anniversary. Seeing so many of them visit the site to share memories, emotions, and joy with LaTale has been incredibly rewarding."

They added, "We will continue to work hard to create new stories with our players and ensure LaTale remains a beloved game for a long time to come."

■ LaTale 20th Anniversary Pop-up Store Scene