JOYCITY to Showcase Resident Evil Survival Unit at Brazil Game Show 2025

JOYCITY (CEO Cho Sung-won) announced on the 1st that it will exhibit the mobile strategy game “Resident Evil Survival Unit” at “Brazil Game Show 2025,” Latin America’s largest game exhibition, to be held in São Paulo, Brazil, on October 9. “Resident Evil Survival Unit” is a mobile strategy title co-developed by Aniplex and JOYCITY, based on Capcom’s popular “Resident Evil” series.

 

Since its first reveal in July, the game surpassed 1 million global pre-registrations in about one month, posting high participation not only in the three key markets of Korea, Japan, and North America, but also across South America.

 

Taking into account the potential of the South American market, JOYCITY decided to participate in “Brazil Game Show 2025” as it explores a full-scale entry into the region. The company aims to raise brand awareness in the local market and solidify the game’s position as a global strategy title.

 

On site, a hands-on demo zone for “Resident Evil Survival Unit” will be in operation, allowing players from Brazil and across South America to try the game directly. Attendees who experience the demo will receive commemorative merchandise.

 

According to Park Jun-seung, Head of JOYCITY’s Strategic Business Division, the Brazil Game Show serves as a central platform that draws significant attention from South American gamers. He emphasized that the company is pursuing two goals simultaneously: breaking into an emerging market and expanding its global reach. Park added that JOYCITY intends to create new results by combining its global publishing expertise with the strong influence of the “Resident Evil” IP. Further details on “Resident Evil Survival Unit” can be found on the official website and social channels.

 

This article was translated from the original that appeared on INVEN.

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