Source: Smilegate

Lost Ark is launching its fourth collaboration with Mom's Touch, offering a limited-edition summer set that includes exclusive merchandise and in-game item coupons until August 25.

Smilegate announced on the 6th that its flagship MMORPG, Lost Ark, is collaborating with the popular local burger, chicken, and pizza brand Mom's Touch to release the 'Mokoko Summer Vacance Set.'

The 'Mokoko Summer Vacance Set,' themed around the character 'Mokoko' enjoying a beach vacation, consists of one Thigh Burger, one order of Fried Big Thigh Boneless Chicken, and one soda. Purchasers will also receive one pack of 'Lost Ark Collection Cards,' one of three randomly selected 'Mokoko Spring Figures,' and a Lost Ark special coupon. The special coupon contains items useful for character growth, such as a 'Bracelet Effect Re-roll Ticket Chest' and a 'Gem Processing Reset Ticket.'

The set will be available for approximately three weeks, from August 5 to August 25. Orders can be placed at offline Mom's Touch locations, through its official application, or via six domestic delivery platforms, including Baedal Minjok, Coupang Eats, and Yogiyo.

Smilegate plans to use the proceeds from this collaboration to fund social contribution campaigns conducted in the name of the game's adventurers.

Meanwhile, Lost Ark and Mom's Touch have successfully completed four collaborations since 2021, establishing themselves as a benchmark for partnerships between the gaming and food service industries. Each release has consistently garnered positive responses from Lost Ark fans, often leading to 'open runs' (queuing before store opening) to purchase the sets.

More detailed information about Lost Ark can be found on the official website.