SteelSeries, recognized as the world’s first dedicated gaming gear brand under CEO Ehtisham Rabbani, will serve as an official sponsor of the LCK Roadshow 2025: T1 Home Ground festival, running from July 25 through July 27 at the Inspire Arena. Over the course of three days, the event will blend regular LCK matches with a festival atmosphere, featuring live opening performances, special event matches, interactive demo booths, and dedicated player meet-and-greet sessions. At the SteelSeries booth, attendees will have hands-on access to the same professional-grade gear used by T1’s roster, along with the company’s broader product lineup.

Purchases made on site will enjoy discounts of up to 30 percent, and every buyer will receive a limited-edition SteelSeries × T1 keyring while supplies last. Those who select an Apex Pro gaming keyboard will also be gifted a set of exclusive SteelSeries × T1 keycaps. In addition, all customers will be entered into a prize draw offering such rewards as a game-worn jersey personally signed by Lee "Faker" Sang-hyeok.

Before the live event, SteelSeries Korea is hosting an online promotion on its Naver official store from July 7 to July 16. Shoppers spending at least ₩80,000 will be entered into a lottery for a three-day R-seat pass to the T1 Home Ground festival. Lee Hye-kyung, head of SteelSeries Korea, expressed enthusiasm for partnering with T1 and their fans, emphasizing the brand’s commitment to sharing the thrill of victory with both esports professionals and the wider gaming community. Full details on all offers and activities are available on the SteelSeries official mall event page on Naver.