Source: Smilegate

Smilegate HEEMANGSTUDIO announced the official launch of 'Adding a Buff to the Dreams of HEEMANGSTUDIO Children with Dalae,' a fundraising campaign to support education for underprivileged children and youth, on the 28th. This campaign was organized as part of 'Talent-On, Hope-On,' a talent-sharing project actively running on the HEEMANGSTUDIO donation platform.

The campaign has drawn attention for the participation of Dalae, a HEEMANGSTUDIO donor and a well-known, passionate adventurer in the representative South Korean MMORPG Lost Ark, who contributed through talent sharing. Dalae has consistently engaged with fellow Lost Ark adventurers, promoting various HEEMANGSTUDIO donation campaigns within the gaming community and quietly encouraging voluntary user participation. Dalae expressed that it is deeply meaningful to be able to help others through activities she enjoys.

This education support campaign will run on the HEEMANGSTUDIO platform from today until August 31. Donors can also participate in an interactive event by capturing and posting a 'Hope Buff Card'—composed of various randomized images—in the comments. All proceeds will be used transparently through the non-profit organization Happy People to provide customized educational support, including learning materials and one-on-one tutoring, for underprivileged middle and high school students at local children's centers.

Kwon Yeon-joo, Director of Smilegate HEEMANGSTUDIO, emphasized that this campaign is significant because it demonstrates how a user's talent and influence can directly translate into positive impact for solving social issues through the HEEMANGSTUDIO platform. She added that the studio will continue to strengthen the platform's role to ensure that the diverse capabilities and talents of users can spread hope throughout society. Meanwhile, HEEMANGSTUDIO continues to spread a culture of joyful giving by delivering hope to future generations through its gamification-based platform, in collaboration with various game companies and 'Hope Partners' holding intellectual property.