Roblox, the immersive game and creation platform, has wrapped its first-ever offline pop-up in Korea, “READY, SET, ROBLOX,” on a high note. Running August 1–17 at Hyundai Department Store, Pangyo, the event featured hands-on zones for flagship Roblox games plus creator programs—and pulled in a staggering 170,000 visitors.

As of the second quarter of 2025, Roblox averaged 111.8 million daily active users, cementing its status as a “cultural phenomenon” across APAC, including Korea. Designed as a real-world touchpoint for that momentum, the pop-up drew outsized interest from the reservation phase onward: all advance-booking slots sold out the day reservations opened, and foot traffic remained heavy throughout the run with families and friend groups packing the venue.

Richard Chae, the head of Roblox Korea, emphasized that Korea is a key market for the company. He explained that the goal was to create an offline event where both the creator community and fans of Roblox could come together and enjoy the platform in person. He added that Roblox is sincerely thankful for the overwhelming enthusiasm and support shown for its very first pop-up in Korea, “READY, SET, ROBLOX,” and promised that the company will continue to introduce a variety of events designed to bring fans even closer to the platform.

From flagship games to eye-catching merch and selfie hotspots—‘READY, SET, ROBLOX’

Spread across three areas—the B1 Event Hall, the 10F Topaz Hall, and the rooftop Sky Garden—the pop-up immersed both fans and general visitors in the Roblox universe. The B1 game zone, in particular, stood out as a space to sample hit Roblox experiences across different moods—competition, creativity, and chill play—together with friends or family. Visitors could dive into the competitive RIVALS, the creative and social K-Photo and Prism Runway Show, and more laid-back titles like Grow a Garden and FISCH, sampling Roblox’s breadth of worlds and play styles in one place.

A whopping 93 kinds of official Roblox goods drew intense interest on site. Alongside logo hoodies and T-shirts, folding umbrellas, pouches, and desk pads, items such as the “Special Pangyo Kit,” “Roblox Tumbler,” and “RIVALS Pencil Case” proved especially popular. To include customers who couldn’t visit in person, a selection was sold simultaneously via Hyundai Department Store’s official online mall. In addition to merchandise sales, limited-edition gifts were offered to pop-up attendees and booth-event participants, and the venue buzzed with visitors showing off their haul.

The pop-up also operated a variety of interactive booths for fans, including a Photoism photo booth fitted with Roblox frames, a short-form video booth, and a game challenge zone. Visitors produced their own content—dance challenges, balance games, photocard printing—and commemorated the moment at photo spots dotted throughout the space. The giant Roblox sculpture set in the Sky Garden on the 10th floor quickly became a must-visit selfie spot, with a torrent of posts on social media.

The schedule was packed with meet-and-greets featuring top Roblox creators, which drove major buzz. Fan meetings with famous creators shared the community’s hallmark spirit of freewheeling creativity and gave fans memorable face-to-face encounters.

The on-site energy also spilled over into competition. During the pop-up, Roblox co-hosted the large-scale “UCTA Rivals Supermatch” (UCTA = YouTube Creator Town), a tournament built around the hit title RIVALS, with a total prize pool of ₩60 million. Fifty prominent Korean Roblox influencers took part; after fierce battles, Team Love & Peace claimed the championship, earning ₩18 million plus perks including a Developer Day pass, awards ceremony attendance, and a special match versus the Rivals developers. The finals were streamed live both online and on-site and drew 1,500 in-person spectators.