The Shibuya Asobiva Production Committee announced that '404 Not Found,' a hub for game creators located on the 4th floor of Shibuya Sakura Stage in Tokyo, is expanding its initiatives as it enters its third year of operation, aiming to become a global nexus for game enthusiasts. The space is primarily operated by Tokyu Land Corporation and Skeleton Crew Studio, Inc.

The highlight of this announcement is that industry titan Shuhei Yoshida has joined 404 Not Found as a 'Super Clan.' The term is a proprietary title for special partners who, driven by their passion for the space, leverage their expertise, experience, and networks to enhance its appeal.

In his announcement, Yoshida remarked, “Indie games are treasure chests filled with fresh ideas and a spirit of play,” expressing his hope that 404 Not Found will become a gathering place for indie game creators, fans, and industry peers who support the indie scene.

Yoshida joined Sony in 1986 and moved to Sony Interactive Entertainment (SIE) in 1993, where he produced numerous titles for the PlayStation platform. From 2008, he served as President of SIE Worldwide Studios, leading the development of the 'God of War' and 'Uncharted' series and contributing to the development of PS VR. In November 2019, he became head of the 'Indies Initiative' to support indie games. He left SIE in January 2025 and founded his own company, Yosp, Inc., in March of the same year.

Shuhei Yoshida to Host Monthly Podcast and Collaborate with BitSummit

404 Not Found will produce and distribute a monthly original podcast hosted by Yoshida titled 'Yoshi-P Radio' and host public recording events every other month. The initiative aims to establish the space as a hub connecting creators, businesses, and fans by regularly providing the latest information for indie game creators and hosting talk events.

Furthermore, a collaboration with 'BitSummit,' one of Japan's largest indie game festivals, is in the works. BitSummit, which began in 2013 with the goal of "sharing interesting domestic indie games with the world," expressed its hope that this partnership will serve as an opportunity to promote the festival's activities and the appeal of indie games to a wider audience in Shibuya, a crossroads of diverse cultures.

BitSummit started as a small industry event in 2013 with only about 200 visitors. However, 'BitSummit PUNCH' in 2026 recorded 68208 cumulative visitors, a 117% increase from the previous year and the highest figure in its history. The Japan Independent Games Aggregate Association (JIGA), which organizes BitSummit, is an industry group dedicated to supporting domestic indie game developers, promoting their work globally, and fostering community.

Support Programs Announced with Games London and JETRO; 'Shibuya Game Cross' Held

404 Not Found is also expanding its ties with overseas game shows and related organizations. On June 18, London Mayor Sadiq Khan visited 404 Not Found alongside representatives from Games London to announce a support program for Japanese game creators, an event attended by numerous domestic and international industry figures, including those from the Japan External Trade Organization (JETRO).

Michael French, Director of Games London, expressed his gratitude for being able to use 404 Not Found as the venue for the recent 'J-Star X' launch event, noting that the creative atmosphere of this iconic Shibuya space serves as a great inspiration even abroad. The plan is to continue linking with overseas game events and organizations in cities like London and Taipei to support the global expansion of domestic creators.

As part of local engagement, the experiential event 'Shibuya Game Cross,' which connects Shibuya's streets with gaming culture, was held twice on June 13 and 20. The event featured indie game exhibitions, creator networking, street-based content, and corporate/facility collaborations, designed to introduce the joy of gaming to those who do not typically play. Additionally, a new initiative called '404 Creator Meetup' will be operated regularly to facilitate cross-industry and cross-functional networking.

New Membership System 'Chonaikai' Established... Facility Overview

In line with this expansion, 404 Not Found announced the introduction of a new membership system called 'Chonaikai.' This membership is for companies, organizations, and individuals who wish to help build a space where game creators, indie games, art, technology, and culture intersect. Members receive benefits such as seminar plan access, community event participation, access to the Discord community, and name recognition on the official website. Detailed membership information is provided in separate materials.

Atsushi Ito of Tokyu Land Corporation, who has co-managed 404 Not Found, stated that the facility has been revitalized through diverse entertainment under the concept of a 'creator's playground,' ranging from incubation programs for emerging creators to city-wide festivals, art-tech fusion exhibitions, and public viewings of international sports events.

Notable projects include 'Game Creator Finding (GCF)' for discovering new talent, the cross-disciplinary creator development project 'ars●bit' centered on games and play, the city-wide festival 'SHIBUYA GAMES WEEK,' and public viewings for the FIFA World Cup 2026.

Building on this momentum, Ito added that through partnerships with Shuhei Yoshida and BitSummit, they plan to grow 404 Not Found into a 'mecca for game enthusiasts' that delivers unexpected encounters and excitement to creators, businesses, and users. They also aim to share gaming culture with people from around the world visiting Shibuya by leveraging Tokyu Land's retail media assets, including Tokyu Plaza Shibuya, Omokado, and Harakado, beyond just Shibuya Sakura Stage.

404 Not Found is located on the 4th floor of Shibuya Sakura Stage Shibuya Side, 1-4 Sakuragaokacho, Shibuya-ku, Tokyo, a 3-minute walk from the New South Gate of JR Shibuya Station. More information can be found on the official website.