▲ Intel Korea President Tae-won Bae delivering the welcome remarks

Intel today held the “2026 Intel AI PC Showcase Press Briefing” at The Westin Josun Seoul in Samseong-dong, where it presented Intel’s latest AI PC strategy alongside a lineup of new AI PC products. The showcase brought together the latest AI PCs equipped with Intel Core Ultra series processors, including the Intel Core Ultra Series 3 (codename: Panther Lake), Intel’s first flagship product based on the Intel 18A process.

Josh Newman, Vice President and General Manager of Intel’s Consumer PC business, led the product announcement, highlighting Intel Core Ultra Series 3—Intel’s first flagship processor built on the Intel 18A process. He emphasized that the platform delivers exceptional power efficiency, strong performance across all workloads including gaming, content creation, and productivity, best-in-class graphics, enhanced AI compute capabilities, and a broad, diverse lineup that extends to edge markets while maintaining reliable, wide-ranging application compatibility.

Newman added, “Intel Core Ultra Series 3 is the finished form of the AI PC—combining overwhelming power efficiency and graphics performance with the complete compatibility that only x86 can offer. Building on this unrivaled technological foundation, Intel expects to work with our partners in Korea to elevate the AI PC ecosystem to the next level.”

▲ Josh Newman, head of Intel’s Consumer PC business, presenting on Intel Core Ultra Series 3

In the partner session that followed, Samsung Electronics Vice President Min-cheol Lee and LG Electronics Executive Vice President Jin-hyeok Jang took the stage to introduce Samsung and LG’s latest AI PC laptops. In addition, major domestic partners—including Samsung Medison, LG Innotek, and NCSoft—shared video messages highlighting collaboration outcomes in smart factory, healthcare, and gaming built on Intel processors, and expressed strong expectations for next-generation products.

At this showcase, Intel set up a demo zone where attendees could explore and experience more than 30 of the latest laptop designs from nine manufacturers—Samsung, LG, Gigabyte, Dell, Lenovo, Acer, ASUS, HP, and MSI—featuring Intel Core Ultra Series 2 and Series 3 processors. Representatives from the nine laptop makers as well as distribution partners including Naver Shopping, Gmarket, and Coupang were in attendance.

Samsung Electronics Vice President Min-cheol Lee said, “Galaxy Book6 is the result of Samsung and Intel’s joint efforts to deliver even stronger performance and productivity for Galaxy Book users.” He continued, “By combining Intel’s next-generation 18A-based platform with Samsung’s engineering capabilities to create a faster, more responsive Galaxy Book environment, we’re enabling users to handle work more efficiently and maintain productivity anytime, anywhere.”

LG Electronics Executive Vice President Jin-hyeok Jang stated, “I sincerely congratulate you on the launch of Intel Core Ultra Series, and I’m pleased that we will further strengthen our partnership with Intel in the AI era.” He added, “LG gram equipped with Intel Core Ultra Series 3 processors will deliver a new set of possibilities and experiences that take next-generation personal computing to the next level—packaging outstanding performance and excellent power efficiency into an ultra-lightweight design.”

▲ Samsung Electronics Vice President Min-cheol Lee introducing Galaxy Book6 Pro

▲ LG Electronics Executive Vice President Jin-hyeok Jang introducing LG gram Pro AI

Intel Korea President Tae-won Bae said, “Following the global launch at CES 2026, Korea has become one of the first launch countries, reflecting the strategic importance of the Korean market in AI PCs.” He continued, “Throughout this year, we will provide Korean consumers with a broad range of options through a strong and diverse AI PC lineup that spans Intel Core Ultra Series 2 and Series 3.” Bae added, “Based on Series 3 products built on the cutting-edge 18A process, we will work closely with domestic partners to expand Korea’s AI computing ecosystem—not only for AI PCs but also into the edge domain.”

This article was translated from the original that appeared on INVEN.