AI-based marketing technology company AB180 is hosting MGS 26.

On the 7th, AB180 announced that it will hold 'Modern Growth Stack 2026 (MGS 26)' at the Westin Josun Seoul starting on the 21st, with a focus on AI marketing. The event's primary theme is to highlight real-world industry cases demonstrating how AI is transforming marketing and overall business operations.

The event will feature speakers from major domestic and international gaming companies, including Unity, Mistplay, KRAFTON, and Nexon. From Unity, Senior Product Manager Max Ropart and Staff Product Marketer Nikki Li will introduce the enhanced capabilities of Unity Ads powered by AI engines.

From Mistplay, Director Kim Sun-woo will present on playtime-focused rewarded user acquisition (UA), while KRAFTON Growth Marketing Manager Jung Yeo-won will share her experience in utilizing AI as an 'AX' (AI Transformation) tool to streamline workflows. Nexon Team Leader Kim Sun-hee will also participate to discuss the evolution of UA from simple ad operations into a data-driven growth system.

The event will run from July 21 to July 24, with additional participation from companies such as Samsung Electronics, Appier, and OpenAI. Further details regarding the event can be found on the official website.