Esports organization FlyQuest has announced a new partnership. The LCS franchise welcomes teaRIOT, a fast-growing positive-energy tea brand, who will join the team as the first-ever Official Energy Drink of FlyQuest. This multi-year deal, which includes branding, live events and content integration, reinforces FlyQuest commitment to being a platform to help others.
teaRIOT, which is available nationally at Whole Foods Markets and online at Amazon and teaRIOT.com, knows the value in bringing gamers an alternative option. “We are thrilled to partner with FlyQuest to fuel player performance and well-being with a better energy alternative to traditional energy drinks containing questionable ingredients,” said Laura Jakobsen,
co-founder of teaRIOT.
“teaRIOT is a perfect match for esports. Each bottle offers 100%
plant-based energy with no added sugar powered by tea’s combination of natural caffeine and
100mg of L-theanine, an amino acid in tea, that helps sustain energy as well as boost cognitive
performance and focus which is vital to game play.”
“We know great partnerships stem from aligned values,” said Ryan Edens, CEO of
FlyQuest. “We are excited to find a partner in teaRIOT whose values of positivity and
showcasing greatness align with our own. We believe that this partnership will benefit not only
our fans, but our own players and staff by providing a healthier, alternative source to traditional
teaRIOT will join FlyQuest on this journey through an array of digital and live event activations,
including the FlyQuest college Esports Career Workshops, a career panel and networking fair
event aimed at introducing college students to new esports careers and companies working in
the esports industry.